Exhibitly Raises €1.4M for AI Event Personalization

Belgian startup Exhibitly has successfully closed a €1.4 million pre-Seed funding round, signaling strong investor confidence in its AI-driven approach to personalizing business-to-business events. The capital infusion, led by New School VC with significant backing from 100IN, Allusion Ventures, and a cohort of prominent private investors including Louis Jonckheere, Jeroen De Wit, Pieter Vanermen, and Tanguy Serraes, will fuel team expansion, product enhancement, and international market penetration.

Founded in 2025 by Hendrik Franck and Brent Coppens, Exhibitly tackles a persistent challenge in the events industry: the generic digital experience offered by most event websites. Franck, co-founder and CEO, highlighted the inefficiency, stating, "An event website is an organizer’s most important marketing asset, yet it delivers the same generic experience to every visitor." This lack of tailored content, he explained, deters potential attendees who struggle to quickly ascertain an event's specific value proposition for their professional needs.

The EventTech sector is experiencing robust growth, with global spending on event technology projected to reach tens of billions of dollars annually. Within this dynamic market, Exhibitly differentiates itself by leveraging artificial intelligence to create hyper-personalized attendee journeys. The platform analyzes visitor data, such as job title and company, to generate bespoke "why attend" reports. These reports dynamically highlight the most relevant exhibitors, conference sessions, and networking opportunities, directly addressing the decision-making friction faced by potential attendees who must justify the significant investment of time and resources required for B2B event participation.

Exhibitly's innovative solution integrates seamlessly with existing event websites, acting as an AI layer that enhances content relevance without demanding complex technical integrations. Early results are compelling: the company reports that approximately 30% of visitors utilizing its platform proceed to the registration page, a conversion rate that significantly outperforms the industry average for standard event websites, which often hovers between 1-3%. This substantial uplift underscores the platform's effectiveness in converting interest into commitment.

The startup has demonstrated impressive traction since its inception, securing 114 events within its first nine months of operation. Its client roster includes major industry players such as Informa, Easyfairs, Hyve Group, and the Dubai World Trade Centre. Exhibitly's reach already extends globally, serving clients across the United Kingdom, the United States, the Middle East, Africa, and Asia, all managed from its Ghent headquarters. Notably, the company has maintained cashflow positivity since its launch.

Looking ahead, Exhibitly plans to scale its team from three to seven members and accelerate its product roadmap. Beyond its current offering for event organizers, the company is developing a complementary product targeted at exhibiting companies. This expansion aims to capture a broader segment of the B2B event ecosystem, addressing the needs of the estimated 4.5 million companies that participate in trade shows annually. Franck expressed ambitious goals, stating, "By the end of 2027, we aim to support more than 1,000 events worldwide and establish Exhibitly as the global reference in B2B event intelligence."