Epik Raises $1M for Experiential Electronics Commerce

Epik, a novel quick commerce platform targeting electronics and home appliances, has successfully closed a $1 million pre-seed funding round. The investment was spearheaded by InfoEdge Ventures, signaling strong confidence in Epik's unique 'try and buy' model designed to bridge the gap between online convenience and offline product experience.

The startup aims to redefine the consumer journey for high-consideration purchases by offering an in-home demonstration service. Trained experts will visit customers within 60 minutes, allowing them to physically interact with products before committing to a purchase. This approach directly addresses a significant pain point in India's substantial $90 billion electronics market, where trust deficits and high return rates, estimated between 15-25%, often stem from the inability to experience products firsthand online.

The capital infusion will be strategically deployed to bolster Epik's operational capabilities. Key areas of investment include developing robust fulfillment infrastructure, expanding its diverse product catalog featuring brands like Philips, Samsung, Apple, and Dyson, and scaling its network of demo operations across major Indian cities. Since its inception in October 2025, Epik has demonstrated impressive traction, achieving nearly 20x growth in its operational city, Bengaluru, with a notable absence of platform returns.

This funding round saw significant backing from a roster of prominent angel investors, underscoring the broad appeal of Epik's innovative strategy. Participants include Raghu Pavan T S (CIO, Canarys Automations), Anirudh Prasad (Associate Vice President, Gokaldas Exports Limited), Bhaskar Raju K (Family Office, Kalyani Developers), Deepak K Gowda (Partner, Ascent Capital), Venus Dhuria (Co-Founder, Appyhigh), Srinivasan Namala (Founder, Porus Laboratories), Vaibhav Vashisht (Co-Founder, Acadly), Sanil Bhatia (Co-Founder, Wellopia), Akash Jain (Director, D.R. Textiles), Vineet Jain (Associate Vice President, Air India Cargos), Mahek Mody (Co-Founder, Upliance), Vedang Patel (Founder, The Souled Store), Kushal Sanghvi (Board Member, Adtech India), Panshul Garg (Senior Developer, Flexport), Vaibhav Longani (Consultant, Simon-Kucher & Partners), and Chandrashekhar D H (Independent Consultant).

“We believe the future of electronics buying isn’t just a better app or faster delivery. It’s Experience Commerce where a real human expert shows up at your door in 60 minutes, letting you touch, compare, and buy with zero friction,” stated Gotama Gowda, Co-founder and CEO of Epik. He further elaborated that this funding from InfoEdge Ventures will enable them to build the necessary infrastructure to establish this consumer behavior as the standard.

Kitty Agarwal, Partner at Info Edge Ventures, commented on the investment, highlighting Epik's unique position at the intersection of quick commerce and experiential retail. She noted, “Epik is building infrastructure for exactly this gap such that it helps customers make high-consideration purchases with greater confidence. The team has shown exceptional execution in building a model that combines online scale with offline-style trust and conversion.”

Epik's model is designed to mitigate the decision anxiety prevalent among Indian consumers when purchasing electronics online. By facilitating a tangible product experience at home, the company aims to replicate the trust and conversion rates typically associated with brick-and-mortar retail, but with the speed and scalability of e-commerce. This strategic focus on experiential commerce could set a new benchmark for high-value online transactions.