Anthem Redevelopment Transforms Arlington Retail Center

A significant transformation is underway in Arlington, Texas, as Trademark Property Company and Harrison Street Asset Management have initiated construction on 'Anthem,' a comprehensive redevelopment of the former Lincoln Square shopping center. This ambitious project, backed by over $135 million in investment and financing from InterBank, aims to reimagine a 43-acre site into a dynamic lifestyle destination. The groundbreaking marks a pivotal moment for the 43-year-old retail property, signaling a new era of community engagement and modern amenities.

The redevelopment strategy for Anthem is deeply rooted in community input, reflecting a collaborative approach between the developers and local stakeholders. Since 2022, Trademark has actively engaged with the Arlington Economic Development Corporation and the City of Arlington through surveys, planning sessions, and public meetings. This focus on local sentiment ensures the project aligns with the community's vision and needs, fostering a seamless integration with the surrounding urban fabric. Mayor Jim Ross highlighted the project's potential as a catalyst for further redevelopment, bringing much-needed innovation and private investment to the area.

Anthem is designed to be more than just a retail center; it's envisioned as a vibrant gathering place for the Dallas-Fort Worth metroplex. Following the demolition of approximately 70,000 square feet of existing structures, the revitalized space will feature 404,000 square feet dedicated to retail, dining, entertainment, and public areas. Trademark is spearheading a complete renovation, emphasizing enhanced walkability, improved connectivity, expanded parking, and contemporary aesthetics with new facades and branding. The placemaking strategy includes a public green space, curated art installations, ample outdoor seating, and provisions for events, all designed to foster a strong sense of community.

The strategic location in North Arlington, an area experiencing substantial growth fueled by nearby attractions like the National Medal of Honor Museum and a thriving entertainment district, positions Anthem for success. Nathan Rogatz, Director at Harrison Street Asset Management, expressed confidence in the project's potential, stating, "With Arlington’s continued population growth and expanding entertainment district, we believe Anthem is well positioned to become a premier destination that will serve residents and visitors for years to come." This aligns with Harrison Street's broader investment thesis in high-growth markets and community-focused destinations.

Anthem's retail and food and beverage components are already generating significant interest, with Trademark in advanced lease negotiations for over 35,000 square feet of space, including several brands new to the market. While the immediate focus is on creating a premier retail and entertainment hub, the development is designed with future adaptability in mind, allowing for the potential incorporation of mixed-use elements as market dynamics evolve. This forward-thinking approach ensures long-term relevance and value creation. The project also includes plans for a 2.31-acre parcel designated for office development, which will undergo a public bidding process.

The successful execution of this transformative project relies on a robust team of industry experts. Key partners contributing to Anthem's development include design architect Dwell Design Studio, general contractor Joeris General Contractors, civil engineer mma, structural engineer Wright Engineers, MEP consultant Jordan & Skala Engineers, landscape architect Garrison/Jones, signage consultant RSM Design, and placemaking consultant Cora Design Collective, working in concert with Trademark's internal expertise. This comprehensive collaboration underscores the project's commitment to quality and innovation.