Intellicia Raises $2.6M for AI Consumer Simulation Tech

South Korean AI innovator Intellicia has successfully closed a $2.6 million pre-Series A funding round, signaling strong investor confidence in its disruptive approach to consumer intelligence. The capital infusion was spearheaded by prominent venture capital firm Kakao Ventures, with significant participation from Murex Partners and Capstone Partners. This funding will accelerate the development of Intellicia's proprietary synthetic consumer technology, aiming to establish a formidable technological advantage in the rapidly evolving AI research sector.

At the core of Intellicia's offering is its platform, TheSurvey.ai. This sophisticated AI system generates vast numbers of virtual consumers, meticulously trained on real-world data. These 'synthetic consumers' can participate in surveys and interviews, drastically compressing research timelines that traditionally demand extensive human panel recruitment and weeks of analysis. This capability offers businesses unprecedented speed and agility in validating new product concepts and refining marketing strategies, a critical advantage in today's fast-paced markets.

The company's founder and CEO, Seungkook Baek, brings a proven track record in AI ventures. Baek previously co-founded Dable, an AI-driven content personalization engine that achieved significant traction across Asia before its acquisition by Yanolja in 2021. His continued partnership with Kakao Ventures, dating back to Dable's early stages, underscores a deep-seated trust and shared vision for AI innovation. Intellicia, established in early 2025, represents Baek's latest endeavor to commercialize cutting-edge AI solutions.

Intellicia has already demonstrated substantial market traction, completing over 130 customer projects and pilot programs with leading South Korean corporations such as CJ CheilJedang, Pulmuone, LOTTE WELLFOOD, Fursys Group, LG Uplus, and BGF Retail. Notably, more than 60% of its pilot clients have transitioned to recurring annual contracts, a testament to the platform's efficacy. The AI's accuracy is impressive, consistently achieving over 90% reproduction rates when comparing synthetic consumer responses to actual survey results, validating its predictive power for consumer behavior.

The newly acquired funds are earmarked for strengthening Intellicia's technological moat and expanding its capabilities. Key objectives include enhancing the AI's reproduction rate for international consumer panels to approximately 95% and broadening its predictive scope to encompass metrics like pre-purchase intent and revenue forecasting. The synthetic consumer market, though nascent, is showing immense potential for modeling complex consumer choices, as evidenced by Intellicia's success in new product development and usage studies.

Looking ahead, Intellicia is preparing for a global expansion, with a Software-as-a-Service (SaaS) platform slated for launch in the fourth quarter of this year. Commercial entry into key markets like the United States and Japan is planned for next year. Furthermore, the company is venturing beyond traditional research into advanced simulation with ParaStore, a digital-twin solution where synthetic consumers interact within virtual retail environments. Initial testing of ParaStore is underway with BGF Retail, operator of the CU convenience store chain, paving the way for applications in product planning, shelf optimization, and store operations.

Dongwook Jang, Managing Director at Kakao Ventures, highlighted Baek's entrepreneurial acumen and Intellicia's strong market validation. "We expect the company to establish AI synthetic consumers as an on-demand testing layer for corporate decision-making and to expand into global markets," Jang stated. CEO Seungkook Baek added, "With this funding, we will widen our differentiated technology gap in world simulation and help our clients succeed in overseas expansion and new product launches. We will evolve beyond survey research to become a decision-support company that explores new needs and simulates them."