Nordic Knots Raises $100M, Valued at $2.2B

Nordic Knots, the Stockholm-based direct-to-consumer brand specializing in artisanal rugs and home textiles, has successfully closed a significant funding round, raising approximately $100 million USD. This capital infusion propels the company's valuation to an impressive $2.2 billion USD, underscoring strong investor confidence in its unique blend of design, e-commerce prowess, and profitable expansion.

The investment was spearheaded by prominent US venture capital firm Imaginary Ventures. Key participation also came from Swedish investment entity Creades, which contributed SEK 105 million (approximately $9.6 million USD), alongside influential backers Iris Ventures and St Dominique Capital, the investment vehicle of Lauren Santo Domingo. This consortium of investors signals a strategic alignment with Nordic Knots' ambitious global growth trajectory.

Fabian Berglund, CEO and Co-founder of Nordic Knots, articulated the strategic intent behind the new funding, emphasizing a push towards international retail presence. "We envision more flagship stores in key global cities, mirroring fashion hubs where we aspire to be," Berglund stated. "It's crucial for us to offer a tangible experience of the Nordic Knots world through physical spaces, opening doors for more people to engage with our brand in real life." This move signals a deliberate expansion beyond its digital-native roots.

Founded in 2016 by Liza Berglund Laserow, Fabian Berglund, and Felix Berglund, Nordic Knots emerged from a transatlantic perspective, initially focusing on the US e-commerce market. The company differentiates itself through a design-led approach, merging Scandinavian aesthetics with contemporary fashion influences. Its products are meticulously developed in its Stockholm atelier and handwoven in India, with a commitment to ethical sourcing through partnership with the GoodWeave initiative to combat child labor and ensure fair working conditions.

Financially, Nordic Knots demonstrates robust performance. In its latest reported fiscal year, the company achieved a turnover of €34 million (approximately $37 million USD) and a profit of €6.9 million (approximately $7.5 million USD). More recent investor figures reveal a surge in revenue to €61 million (approximately $66 million USD) over the past twelve months, accompanied by a healthy 20% EBIT margin. The company also reported an exceptional 85% year-on-year sales growth in 2025, highlighting its strong market momentum.

This substantial funding round places Nordic Knots in a distinct position within the broader home furnishings sector. While adjacent markets like interior design apps, home services platforms, and renovation tech have seen numerous smaller funding rounds totaling over €42 million in 2025-2026, Nordic Knots' $100 million raise stands out significantly. The company is targeting revenues exceeding $100 million USD in 2026, fueled by its expanding product lines, which now include home textiles, and its ongoing international scaling efforts.