ShopMy secures $70M at $1.5B to scale curated creator commerce

ShopMy, the New York-based curator commerce platform, has closed a $70 million financing round at a reported $1.5 billion valuation to accelerate product development and international expansion. The financing was led by Avenir Growth with commitments from Bain Capital, Bessemer Venture Partners and Menlo Ventures, underscoring sustained investor appetite for creator-led commerce infrastructure.

The company says the capital will be used to deepen its brand operating system — a stack designed to let premium labels and tastemakers build persistent customer relationships through human curation rather than purely algorithmic funnels. ShopMy first focused on creator storefronts, then integrated brand partnerships, and in 2025 opened a direct consumer layer that aggregates trusted recommendations into personalised feeds called Circles.

ShopMy disclosed a string of performance indicators that help explain investor enthusiasm: the platform facilitates more than $1 billion of annual sales, connects over 185,000 hand-selected tastemakers with consumers, and counts more than 1,200 premium brand partners. Since launching its consumer product in August, the startup reports over 30,000 Circles and upward of 150,000 wishlisted items. The company also cites 200% year-on-year revenue growth and claims sustained profitability since 2024.

Founders Harry Rein, Tiffany Lopinsky and Chris Tinsley built ShopMy to replace transient ad-driven spikes with long-term brand equity derived from trusted recommendations. Rein frames the strategy as betting on curation and taste: human-led signals that are harder for competitors to replicate. Lopinsky says the platform’s tools convert creator enthusiasm into measurable commercial outcomes for premium labels.

The new funding should accelerate features that give brands deeper analytics, recurring revenue models and tighter integrations with supply chains. For investors, backing by names such as Avenir Growth, Bain Capital and Bessemer signals confidence that creator-led distribution can scale profitably for higher-end goods.

ShopMy now employs more than 140 people, serves customers in over 130 countries and counts household and luxury names among its partners. The round positions the company to expand product suites for brands and creators alike while competing for a slice of consumer attention that increasingly values human curation over algorithmic recommendation.