Cuttable Raises $5.7M, Eyes US Market Expansion

Melbourne-based AI advertising platform Cuttable has successfully closed a $5.7 million funding round, propelling its valuation to $100 million. This significant capital injection underscores the company's rapid ascent in the competitive adtech sector and fuels its strategic expansion into the United States, marked by the establishment of a new office in New York City.

The latest funding round saw participation from existing investors, including prominent venture capital firms Square Peg and Rampersand, who increased their commitments. New strategic partners joining Cuttable's investor base are Airtree, Glitch Capital, and individual investor Benjamin Duncan. This infusion brings Cuttable's total raised capital to nearly $16 million since its inception in 2023, following previous seed rounds that secured $5.5 million in mid-2024 and an additional $4.5 million in August 2025.

Cuttable specializes in developing AI-powered software designed to automate and optimize the production, testing, and iteration of advertising creative at scale. This capability addresses a critical pain point for performance marketing teams grappling with the increasing demand for diverse and effective ad content across multiple channels. The company's technology is particularly relevant in today's digital advertising environment, where rapid creative evolution is key to maintaining campaign performance and achieving strong ROI.

The decision to establish a New York presence is a direct response to escalating demand from the US market, which now accounts for approximately 50% of inbound inquiries. This international expansion is a testament to the global appeal of Cuttable's innovative solutions. CEO Sam Kroonenburg, who previously co-founded the successful edtech platform A Cloud Guru (sold for $2 billion in 2021), highlighted the company's strong product-market fit and the accelerating pace of AI advancements as key drivers for growth.

Cuttable's platform has already demonstrated tangible results for its clients. In a recent program conducted across Australia and New Zealand, participating brands reported an impressive 13x return on ad spend. This success, coupled with a growing roster of over 200 brands across Australia, New Zealand, and the US, positions Cuttable as a significant player in the AI-driven adtech space. The company's co-founders, Jack White and Ed Ring, bring valuable expertise from the advertising and marketing sectors, complementing Kroonenburg's entrepreneurial track record.

The newly acquired capital will be strategically allocated to bolster the Melbourne-based team, enhance ongoing product development, and support the operational setup of the New York office. This expansion is expected to further solidify Cuttable's position as a leader in automated creative solutions, capitalizing on the transformative potential of artificial intelligence in marketing. The company's trajectory mirrors the broader trend of AI integration across industries, with adtech being a prime beneficiary of these technological shifts.