Peek Seals $70M Round to Scale Experience OS and AI Layer

Peek, the operating system for experiences, has secured a $70M growth round led by Springcoast Partners, accelerating expansion of its platform that powers a diverse ecosystem of venues and activities. The round also supports the integration of ACME Ticketing and Connect&GO into Peek’s offerings as part of a broader growth strategy.

$330B experiences marketplace toward software-enabled guest journeys and omnichannel engagement. Peek reports $7B in bookings processed on its AI-powered platform, reflecting growing demand from operators ranging from museums to theme parks to live events. As Peek scales, the company aims to deepen its footprint across the experiences value chain, from ticketing and access control to guest services and data-driven personalization.

In addition to the new funding, WestCap and Goldman Sachs Asset Management are cited among the existing investors backing Peek’s rapid growth. The round’s leadership by Springcoast enhances Peek’s access to growth-focused capital and strategic guidance as it pursues international expansion and product enhancements.

Peek’s customer roster demonstrates the platform’s reach in the cultural and leisure sectors, with high-profile names such as MoMA, Whitney Museum, Seattle Aquarium, Bryant Park, and Looping Group & Museum of Ice Cream leveraging its technology to streamline operations and improve guest experiences. The combination of strong client traction and targeted acquisitions positions Peek to accelerate cross-selling into additional venues and experiences.

Market observers note that the experiential-tech space is consolidating as operators seek scalable software to manage complex guest journeys, dynamic pricing, and frictionless check-in. Peek’s emphasis on AI-driven insights aligns with broader industry trends toward data-enabled personalization and operational efficiency, a stance likely to attract further strategic investors and potential follow-on rounds as the company scales.

Looking ahead, Peek is expected to leverage the funding to further expand its platform capabilities, broaden its enterprise customer base, and accelerate international adoption. The combination of a robust bookings backdrop, a growing ecosystem of integrated partners, and a clear product roadmap bodes well for Peek’s capacity to capture share in a rapidly evolving market for experiences and live engagements.