Primo Raises €6.9M for Autonomous IT Operations

Paris-based Primo has successfully closed a €6.9 million funding round, injecting capital to accelerate the development and deployment of its autonomous AI agents designed to streamline IT operations. The investment was spearheaded by prominent venture capital firms Headline and Global Founders Capital, the investment arm of Rocket Internet. The round also saw participation from notable industry figures, including Arthur Waller and Romain Niccoli, the respective co-founders and CEOs of Pennylane and Pigment, underscoring strong confidence in Primo's innovative approach.

Founded in 2022, Primo has carved a niche by creating a unified platform that consolidates device management, SaaS application access, identity verification, and IT support functions. This integrated data layer serves as the foundation for its advanced AI agents, which are engineered to autonomously execute complex, end-to-end IT processes. These agents handle critical tasks such as employee onboarding and offboarding, including the meticulous management of access privileges, thereby freeing up IT teams from repetitive manual work.

The company reports significant traction, boasting over 400 clients across startups, scaleups, and SMEs in ten countries. These clients range from 50 to 2,000 employees, with notable names like ASL Airlines and Attio already leveraging Primo's capabilities. Demonstrating robust growth, Primo has achieved an impressive fourfold increase in year-over-year revenue, surpassing €3.4 million in annual recurring revenue.

Unlike conventional AI assistants that offer suggestions, Primo's agents are built for direct action. Their ability to operate autonomously stems from the platform's inherent understanding of company context, including employee data, device inventories, application permissions, and internal policies. Coupled with necessary system integrations, these agents can securely enact changes within predefined operational boundaries, ensuring both efficiency and compliance.

“IT departments are often perceived as cost centers. We are transforming this perception by building a platform where IT becomes a strategic enabler,” stated Martin Pannier, co-founder and CEO of Primo. “Our AI agents manage routine tasks, allowing human teams to concentrate on higher-value initiatives. This funding empowers us to advance our mission, enabling clients to deploy AI agents that execute critical processes with full traceability and control.”

The fresh capital will be strategically allocated towards expanding the Primo team and driving international growth. With over half of its current customer base located outside France, the company plans to deepen its market penetration in key regions such as the UK, Germany, the Benelux countries, and the Nordics. This expansion aims to solidify Primo's position as a leader in automating corporate IT functions through intelligent, autonomous agents.