Ours Privacy Raises $15M for Health Marketing Platform

Ours Privacy, a company dedicated to navigating the complex intersection of healthcare marketing and patient data protection, has successfully closed a $15 million Series A funding round. This significant capital infusion, which was reportedly oversubscribed, will fuel the expansion of its privacy-centric growth marketing and data infrastructure platform. The round was co-led by prominent venture capital firms Lightbank and Health Velocity Capital, with robust participation from existing backers including Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, and GreyMatter.

The newly acquired funds are earmarked for substantial investment in platform development and accelerating adoption among larger healthcare enterprises. Ours Privacy has distinguished itself by building a customer data platform specifically engineered to meet the stringent HIPAA compliance requirements faced by healthcare marketers. This focus addresses the escalating challenges posed by evolving privacy regulations and data-sharing mandates within the sector.

Founded in 2024 by a team with firsthand experience in the telehealth space at Ours Wellness, the company recognized a critical gap in compliant marketing and analytics tools. The founders initially developed their proprietary compliant customer data platform to address their own operational needs, subsequently evolving it into a comprehensive marketing technology stack designed from the ground up with healthcare privacy principles at its core. This foundational approach ensures that sensitive patient information is handled with the utmost care.

At the heart of Ours Privacy's offering is its server-side tracking technology, which facilitates the collection and integration of data from diverse sources. A key feature allows healthcare organizations to meticulously filter sensitive information before it is transmitted to advertising platforms or analytics systems. This capability empowers marketers to maintain crucial visibility into campaign performance while rigorously controlling the flow and usage of patient-related data, thereby mitigating compliance risks. The platform consolidates functionalities typically found across multiple disparate marketing tools, including consent management, web scanning, A/B testing, and advanced analytics.

This integrated approach offers a compelling alternative to fragmented technology stacks that often force healthcare organizations into a difficult balancing act between growth objectives and regulatory adherence. The urgency for such solutions has intensified as healthcare privacy enforcement has tightened, with additional state-level privacy laws layering new requirements onto existing federal regulations. Many healthcare marketers have responded by disabling tracking technologies, inadvertently hindering their ability to measure campaign effectiveness and understand patient engagement pathways.

Ours Privacy asserts that its privacy-first infrastructure enables organizations to retain valuable marketing insights without compromising patient confidentiality. The platform currently supports over 200 healthcare organizations, spanning from major healthcare corporations to emerging digital health startups. It seamlessly integrates with essential marketing and operational systems such as Google Ads, Meta Ads, demand-side platforms, electronic health records, scheduling systems, and data warehouses. The company's vision positions patient privacy not as an add-on compliance layer, but as a fundamental element of modern healthcare marketing infrastructure.

The company's leadership, including Co-Founder and CEO Jessica Holton, emphasizes the transformative potential of this privacy-first strategy. "We’ve built the infrastructure that makes prioritizing patient privacy and driving meaningful growth possible, bringing together the data, performance, and compliance healthcare marketers need in a rapidly changing world," stated Holton. This latest funding round signifies a strong market validation and will enable Ours Privacy to further solidify its position as a critical enabler of compliant and effective marketing within the healthcare industry.