Key Takeaways
- Guideless raised $1.0M (Pre-Seed) from Superhero Capital, FIRSTPICK VC, Thomas Plantenga, Vytautas Atkočaitis, Mantas Mikuckas.
- Sector: Artificial Intelligence (AI), Technology, Software & Gaming, Business Services.
- Geography: Lithuania, United Kingdom, Europe, United States.
Analysis
Vilnius, Lithuania – AI startup Guideless has successfully closed a €1 million pre-seed funding round, aiming to revolutionize how businesses manage software training and operational knowledge. The investment, spearheaded by Superhero Capital with significant contributions from FIRSTPICK VC and a notable group of angel investors including Vinted executives Thomas Plantenga and Vytautas Atkočaitis, alongside co-founder Mantas Mikuckas, will fuel product enhancement and international expansion into the UK, Europe, and the US.
The core of Guideless's innovation lies in its AI-driven platform designed to automate the creation and maintenance of software training materials. Companies frequently grapple with the substantial time and financial drain associated with developing extensive documentation, only for employees to bypass it in favor of direct assistance or support tickets. This inefficiency highlights a critical gap in the market for modern knowledge management solutions. The global market for training, knowledge management, and AI workflow automation is projected to exceed $21.5 billion by 2031, underscoring the immense potential for platforms that can streamline these processes.
Guideless tackles this challenge by employing AI to meticulously document workflows as they are executed. When a user performs a task within any business software while Guideless is active, the platform automatically captures each step. Its AI then generates visual guides, crafts and refines textual instructions, incorporates visual cues like highlights and zoom effects, produces transcribed narration in over 40 languages, and applies custom branding. This automated pipeline significantly accelerates the creation of training content, enabling companies to produce and update documentation up to 10 times faster than traditional methods.
The platform's unique approach allows for the creation of modular, editable training modules. This granular structure simplifies updates, duplication, translation, and adaptation for diverse audiences. By integrating browser capture, computer vision for step detection, generative AI, and multilingual text-to-speech, Guideless offers a comprehensive solution that transforms a single captured workflow into localized training assets for global teams. This capability is particularly valuable in today's multinational business environment, eliminating the need for repetitive recording efforts across different regions.
Evaldas Bieliūnas, CEO and co-founder of Guideless, emphasized the platform's genesis from his own extensive experience in managing commercial teams and onboarding employees internationally. "We saw firsthand how much time and money gets wasted on inefficient workflow training," Bieliūnas stated. "Guideless converts every captured workflow into structured operational context, forming an evolving memory layer that preserves institutional knowledge. AI has unlocked its potential to become the default workflow intelligence layer for software-driven organizations."
Audrius Milukas, Partner at Superhero Capital and lead investor, highlighted the forward-thinking nature of Guideless's technology. "Workflow and training automation is going to be a huge market over the next decade, but most of the current tech isn’t forward-thinking enough," Milukas commented. "We backed Guideless early because they do more than eliminate the grunt work of creating and updating training videos — they’re fixing problems companies don’t yet realize they have." The platform's ability to serve as an operational memory layer also positions it to provide reliable context for AI agents, enabling them to understand specific company operations more accurately.
Founded by Evaldas Bieliūnas and Dovydas Remeika, Guideless has already garnered over 3,000 users, with paying customers in 15 markets, including notable clients like Vinted, Masan Consumer Holdings, and the Nevada Hospital Association. The company's rapid development and early traction underscore the significant demand for intelligent, automated solutions in the corporate training and knowledge management space.