Hypefy AI Raises $7.2M for Influencer Marketing Automation

Hypefy AI, a European innovator in marketing technology, has successfully closed a $7.2 million Series A funding round. This significant capital infusion is earmarked for accelerating product development, expanding its global operational footprint, and bolstering its engineering and sales teams. The investment underscores the growing demand for sophisticated solutions to streamline the complex world of influencer marketing.

The funding round was spearheaded by AYMO Ventures, with crucial participation from existing backers including Interactive Venture Partners, Oktogon Ventures, and Euroventures. These investors, alongside earlier supporters like Fil Rouge Capital and angel investor Dražen Pehar, recognize Hypefy AI's potential to revolutionize how brands engage with digital creators. The company previously secured $1.75 million in seed funding, signaling a consistent trajectory of growth and investor confidence.

Founded in Croatia, Hypefy AI addresses a persistent challenge in the influencer marketing sector: the largely manual and time-consuming nature of campaign execution. Brands and agencies often grapple with fragmented workflows involving spreadsheets, manual outreach, protracted negotiations, and disparate tools for managing creator relationships. This inefficiency is particularly acute for global campaigns, where scaling operations across diverse markets presents substantial hurdles.

Hypefy AI's proprietary platform leverages artificial intelligence to automate the entire lifecycle of influencer campaigns. From initial creator identification and outreach to contract management, content approval, performance tracking, and payment processing, the system aims to deliver end-to-end efficiency. This allows brands to maintain strategic oversight and control over key campaign elements, such as briefs and budgets, while delegating the operational complexities to the AI. CEO and co-founder Stjepan Zelić emphasized the company's global vision from its inception, stating, "We built Hypefy so a brand can describe what it wants to achieve, stay in control of the key decisions, and let AI manage everything operational."

The platform's efficacy is demonstrated by its impressive client roster, which includes globally recognized brands such as NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald's, and Samsung. To date, Hypefy AI has facilitated thousands of campaigns spanning 43 countries, generating over 700 million impressions. This track record highlights the platform's capability to deliver measurable results and scale effectively across international markets, a critical factor in the expanding digital advertising ecosystem where influencer marketing is projected to reach tens of billions of dollars annually.

With this new capital, Hypefy AI is strategically positioned to enhance its technological capabilities and expand its market reach. The company plans to deepen its AI-driven features, further optimize campaign management workflows, and establish a stronger presence in key markets across Europe and the United States. This expansion is vital as the digital marketing landscape continues its rapid evolution, with AI becoming an indispensable tool for achieving efficiency and competitive advantage.