Startup Fundraising

Guideless Raises €1M for AI-Powered Workplace Training Automation

Guideless lands €1M pre-seed funding from Superhero Capital and FIRSTPICK VC to revolutionize how companies create and manage training manuals using AI.

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Alvaro de la Maza

Partner at Aninver

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Key Takeaways

  • Guideless raised $1.0M (Pre-Seed) from Superhero Capital, FIRSTPICK VC, Thomas Plantenga, Vytautas Atkočaitis, Mantas Mikuckas.
  • Sector: Technology, Software & Gaming, Business Services.
  • Geography: United Kingdom, Europe, United States.

Analysis

In a significant move to streamline corporate knowledge transfer, Guideless has successfully closed a €1 million pre-seed funding round. This capital injection is earmarked for advancing its artificial intelligence-powered platform designed to automate the creation and maintenance of workplace training manuals. The funding was spearheaded by Superhero Capital, with crucial participation from FIRSTPICK VC, alongside notable angel investors including Thomas Plantenga (Group CEO of Vinted), Vytautas Atkočaitis (Vinted Go CEO), and Vinted co-founder Mantas Mikuckas. Funds will fuel product enhancement, team expansion, and strategic market entries into the UK, broader Europe, and the United States.

The persistent challenge of developing and updating training documentation consumes vast resources for businesses globally. Employees often bypass lengthy manuals, opting instead for peer assistance or support tickets, highlighting the inefficiency of traditional methods. This repetitive, low-value task is a significant drain on productivity. The market for AI-driven workflow automation, knowledge management, and training solutions is projected to exceed $21.5 billion by 2031, yet it currently lacks a unified, modern approach to capturing, auditing, and optimizing operational workflows.

Guideless addresses this gap by employing AI to meticulously document operational processes across any business software. The platform operates by having an expert user simply perform a workflow while Guideless records their actions. Its AI then automatically generates a visual step-by-step guide, crafts refined textual instructions, incorporates visual cues like highlights and zoom effects, produces a natural-sounding narration with accompanying transcripts, and applies custom company branding. The resulting training content is immediately shareable, embeddable, or exportable.

A key innovation of the Guideless platform lies in its modularity. Each tutorial is composed of distinct, editable steps, facilitating effortless updates, duplication, translation, and adaptation for diverse user groups. Companies leveraging Guideless report up to a 10-fold increase in the speed of creating and updating training materials. The system integrates browser-based capture, computer vision for step detection, generative AI, and multilingual text-to-speech capabilities into a seamless automated pipeline. With narration support extending to over 40 languages, a single captured workflow can be instantly localized for global markets without re-recording.

Evaldas Bieliūnas, Co-Founder and CEO of Guideless, commented on the impetus behind the venture: "Having spent over a decade leading commercial teams and onboarding employees internationally, including at Vinted Go, I witnessed firsthand the immense waste of time and capital on ineffective workflow training. Standard documentation tools were insufficient. We engineered Guideless to transform captured workflows into structured operational intelligence, creating a dynamic institutional memory that adapts to evolving teams, tools, and processes. AI has empowered Guideless to become the essential workflow intelligence layer for software-centric organizations, providing a single source of truth for training employees, customers, partners, and even AI agents."

Audrius Milukas, Partner at Superhero Capital and lead investor, emphasized the forward-thinking nature of the solution: "Workflow and training automation represents a substantial market opportunity in the coming decade, but much of the existing technology lacks the necessary foresight. We invested in Guideless early because they transcend mere grunt work reduction in training content creation; they are solving latent problems that businesses are only beginning to recognize. This positions them to lead the next wave of workplace training innovation." Thomas Plantenga, Group CEO of Vinted, added his endorsement, citing the platform's transformative impact on Vinted's knowledge base, reducing manual update efforts from weeks to minimal oversight.

As Guideless accumulates workflow intelligence, it evolves into a critical operational memory for scaling businesses. The step-level capture mechanism ensures that operational context remains current and reliable, serving not only as training material but also as a robust data source for AI agents. This allows AI to understand specific company operations accurately, moving beyond generalized routines and outdated assumptions.