Exhibitly.ai Raises €1.4M for AI Event Personalization

Exhibitly.ai, a technology firm focused on enhancing business-to-business events, has successfully closed a €1.4 million seed funding round. This capital infusion is earmarked to advance its artificial intelligence-driven platform, which aims to revolutionize how attendees engage with conferences and exhibitions by offering deeply personalized experiences.

The company's genesis stems from a direct observation of a significant pain point within the events sector. Co-founders Hendrik Franck and Brent recognized the inherent difficulty professionals face in discerning the precise value proposition of attending large-scale events, often leading to questions about the return on investment for travel and time. This realization highlighted a critical gap in how event information is communicated.

Exhibitly.ai posits that event websites, typically a core asset for marketing departments, are underutilized in their potential to drive attendee conversion. The current paradigm often presents a one-size-fits-all approach, failing to tailor content to individual attendee needs and professional interests. This oversight, the company argues, leads to missed opportunities for both organizers and participants.

The platform's core innovation lies in its ability to dynamically generate bespoke event itineraries for each website visitor. By analyzing user profiles and interests, Exhibitly.ai can instantly demonstrate the specific relevance of an event to an individual's professional objectives, thereby increasing engagement and perceived value. This intelligent personalization is seen as a key differentiator in a competitive event technology market.

The funding round saw participation from a notable group of investors, underscoring confidence in Exhibitly.ai's vision. Key contributors include NewSchool.vc, 100IN, Allusion.be, and individual angel investors such as Louis Jonckheere, Tanguy Serraes, Jürgen Degrande, Jeroen De Wit, Guy Serraes, Pieter Vanermen, Wim Vernaeve, Matthias Stevens, Stefaan Rossel, Piet Van Waes, Bernard Rossel, and Arthur Stockman. This broad support from both venture capital and experienced industry figures signals a strong belief in the company's disruptive potential.

The broader business services and software sectors are increasingly leveraging AI to optimize customer journeys and operational efficiencies. In the events industry, which has seen a resurgence post-pandemic but faces pressure to demonstrate tangible ROI, AI-powered personalization offers a compelling solution. Companies that can effectively connect attendees with the most relevant content and networking opportunities stand to gain a significant competitive advantage. Exhibitly.ai's approach directly addresses this market need, positioning itself to capture a share of the evolving event technology spend.