eComID Acquires Nilum, Expands Into Recommerce

Stockholm-based eComID, a tech firm focused on creating a unified digital identity for shoppers, has acquired Nilum, a specialist in AI-driven second-hand fashion. This strategic move signals eComID's aggressive push into the recommerce sector, aiming to leverage its recently secured €14.6 million Seed funding to integrate pre-owned items into its personalized shopping ecosystem.

The acquisition follows a significant funding round for eComID in late August 2026, which was led by London-based Systemiq Capital. The round also saw participation from notable investors including Regeneration.VC, Course Corrected, Stadium, and returning supporter CapitalT. This capital infusion provides the financial backing necessary for eComID to execute its ambitious growth strategy, which now prominently features the recommerce market.

eComID, founded in 2023, is developing a "Shopping Passport" designed to allow consumers to seamlessly transfer their size, fit, and style preferences across a network of partner brands. The company already collaborates with over 60 brands, including prominent names like COS, J.Lindeberg, Axel Arigato, and Stadium, reaching an estimated 20 million shoppers monthly. Strategic backers include H&M Group, alongside influential figures such as Truecaller co-founder Alan Mamedi, King co-founder Sebastian Knutsson, and former Depop CEO Maria Raga.

The integration of Nilum's AI technology is expected to enhance eComID's ability to personalize recommendations for pre-owned items. Oscar Rundqvist, co-founder and CEO of eComID, stated that Nilum's capabilities align perfectly with their vision for smarter, more sustainable shopping. He specifically praised Nilum founder Jonas Fagerlund for his technical acumen and product vision. Fagerlund will now lead eComID's recommerce division, expressing enthusiasm for applying AI to simplify the often-fragmented second-hand market.

The recommerce market is experiencing substantial growth, driven by increasing consumer awareness of sustainability and the desire for value. Industry reports indicate the global second-hand apparel market is projected to reach hundreds of billions of dollars in the coming years. By acquiring Nilum, eComID aims to capture a significant share of this expanding market by offering a more curated and user-friendly experience, bridging the gap between new and pre-owned fashion.

Jaime Ferrando, co-founder and Head of AI at eComID, emphasized the company's AI-first approach and the importance of attracting top AI talent like Jonas Fagerlund. The acquisition is seen as a critical step in realizing eComID's ambition to establish the "Shopping Passport" as a universal standard for both new and pre-owned fashion purchases, enhancing personalization and sustainability across the industry.