Scrubsy Raises $3M Seed Funding for Home Cleaning Growth

Delhi NCR-based direct-to-consumer brand Scrubsy has successfully closed a $3 million (₹27 crore) seed funding round. The investment was spearheaded by V3 Ventures, signaling strong confidence in the startup's innovative approach to the home cleaning sector. This capital infusion is earmarked for significant product line diversification, with plans to introduce offerings in car care and laundry solutions, alongside an expanded range of all-purpose home cleaning products.

Founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain, and Aditya Bhasin, Scrubsy has differentiated itself with its unique foam-based cleaning formulations. These products are engineered to adhere effectively to dirt and stains, delivering rapid results within 30 seconds and minimizing the need for strenuous scrubbing. The company's current portfolio, available through its proprietary D2C website and major e-commerce platforms, includes specialized cleaners for kitchens, bathrooms, footwear, and multi-surface applications.

The parent entity, BoldChem Science Pvt Ltd, reports impressive traction, achieving 100% year-on-year revenue growth and amassing over 500,000 customers in just eight months post-launch. Scrubsy has maintained a bootstrapped operational model and has been EBITDA-positive since its inception, underscoring its efficient business strategy. The company has set an ambitious target of reaching ₹100 crore in Annual Recurring Revenue (ARR) by FY28.

This funding round arrives at a pivotal moment for India's household cleaning market, which is experiencing robust expansion. Factors such as heightened hygiene awareness, increasing urbanization, and rising disposable incomes are fueling demand for sophisticated, branded cleaning solutions. The market, valued at approximately $11.91 billion in 2025, is projected to surge to $39.84 billion by 2034, exhibiting a compound annual growth rate of 13.93%. This growth trajectory highlights a clear consumer shift towards specialized products that address specific cleaning challenges.

Scrubsy operates in a competitive yet expanding segment, contending with established and emerging players like Happi Planet, Koparo Clean, and Clensta. The company's focus on innovative formulations and a direct-to-consumer model positions it to capture a significant share of this evolving market. The strategic expansion into adjacent categories like car care and laundry is a calculated move to leverage its existing brand equity and customer base.

The successful seed round, led by V3 Ventures, provides Scrubsy with the necessary resources to scale its operations, enhance its product development capabilities, and broaden its market reach. This investment is expected to accelerate the company's growth trajectory and solidify its position as a key innovator in the Indian D2C cleaning products space.