Citring Raises €920K for Smart Juicer Global Expansion

Spanish innovator Citring has successfully closed a €920,000 funding round, signaling a significant step forward in its mission to revolutionize the home juicing experience. The investment was co-led by prominent venture capital firms Angels Capital and Faraday Venture Partners, underscoring strong market confidence in the company's disruptive approach to small kitchen appliances.

This capital infusion is earmarked to accelerate Citring's commercial growth and fuel its international expansion plans. The company, founded by Roc Viñas and initially supported by the accelerator Lanzadera, has carved out a unique niche with its automated domestic citrus juicers. Its flagship product, the Citring One, aims to set a new benchmark for convenience and efficiency in home kitchens, offering a fast, clean, and user-friendly method for enjoying fresh juice.

The funding round saw robust participation from both existing and new investors. Alongside the lead investors, Angels Capital (an investment arm of Juan Roig's Marina de Empresas) and Faraday Venture Partners, the round included contributions from existing shareholders such as Rafa Olmos and Zummo Innovaciones. New private investors, including Julio Ribes, founder of Swipcar and HolaGlow, have also joined the cap table, bringing valuable strategic expertise and reinforcing the company's shareholder base.

Citring differentiates itself not only through product innovation but also through its commitment to local manufacturing, producing its appliances in facilities near Barcelona. The brand currently distributes its innovative juicers through its direct-to-consumer online channel and select specialist retailers, including the national chain Mi Electro and the Valencian regional player Pascual Martí Electrodomésticos. This multi-channel strategy has allowed Citring to validate global demand for its unique offering.

“We identified a clear opportunity to enhance natural juice consumption at home, making the process of enjoying freshly squeezed juice significantly easier for daily routines,” stated Roc Viñas, CEO and founder of Citring. “Our goal was to reimagine the entire experience, reinforcing a healthy habit that naturally fits into the domestic environment.” The company has already seen thousands of units sold across 60 countries in its first year, demonstrating substantial market traction.

Olimpia Carabel, Investment Manager at Faraday Venture Partners, commented on the investment, highlighting Citring's alignment with their fund's strategy. “Citring exemplifies the innovative companies we seek. This investment marks the twelfth addition to our Faraday Europa II fund, which is rapidly building a diverse portfolio. We believe that with a clear value proposition, a solid growth strategy, and an ambitious, capable CEO, even complex business ideas can achieve significant scale. Roc and his team have demonstrated this potent combination by creating a novel product category with strong international appeal.” Pepe Peris, General Director of Angels, added that Citring's journey, originating from Lanzadera, reflects their commitment to supporting persistent and focused entrepreneurs.