Bringg Appoints Chris Conway to Lead EMEA Operations

Bringg, a prominent player in last-mile delivery orchestration, has appointed Chris Conway as its new Senior Vice President and General Manager for the Europe, Middle East, and Africa (EMEA) region. This strategic hire signals the company's intent to bolster its commercial strategy, client relationships, and market outreach across this vital territory.

Conway brings over two decades of extensive experience in e-commerce, digital commerce, and operational transformation, notably within the UK's major grocery retail sector. His background includes a significant tenure at Co-op, where he served as Managing Director of the rapid commerce division and was a member of the Food Operations Board. During his leadership, Conway was instrumental in establishing and scaling a rapid commerce business that generated over £500 million in annual revenue and extended its reach to nearly 2,000 stores.

Prior to his role at Co-op, Conway demonstrated entrepreneurial acumen by founding Peckish, a quick commerce application designed to provide technology support for independent retailers. His prior experience also encompasses significant contributions to other leading UK retailers. He previously steered Asda's online grocery operations to achieve annual revenues exceeding £1 billion and capture a 20% market share. Additionally, he led the online commerce teams at Morrisons, further solidifying his deep understanding of the online retail and delivery ecosystem.

The appointment comes at a critical juncture for retailers in the EMEA region, who are navigating increasingly complex delivery decisions. The demand for efficient, scalable, and customer-centric delivery solutions continues to surge, driven by evolving consumer expectations and the ongoing growth of online retail. The global last-mile delivery market is projected to reach substantial figures in the coming years, underscoring the importance of experienced leadership in this domain.

Bringg's CEO, Guy Bloch, highlighted Conway's unique perspective, noting, "Chris has firsthand experience as a Bringg customer, where he built one of the UK's most successful delivery operations. His decision to join us means he can now leverage that success to help our clients achieve similar results." This perspective from a former high-level client is expected to provide invaluable insights into client needs and operational challenges.

Conway's expertise is further complemented by his academic pursuits, including a certificate in Artificial Intelligence from the Saïd Business School at the University of Oxford. This blend of practical operational leadership and an understanding of advanced technologies positions him well to drive innovation and growth for Bringg in the dynamic EMEA market. His appointment is anticipated to enhance Bringg's capabilities in addressing the sophisticated logistical demands faced by businesses across the region.