Aman Gupta's SailThru Ventures Invests in FIG Living

SailThru Ventures, the investment vehicle of prominent entrepreneur Aman Gupta, has injected capital into FIG Living, a Delhi-based brand focused on design-forward home lighting and decor. While the financial terms of the investment remain undisclosed, the move signals a strategic push for FIG Living to expand its footprint beyond its core lighting offerings into a broader home and living platform.

FIG Living, which positions itself as a design-led entity, reports a current annual revenue run rate of approximately ₹12 crore. The company aims to reach ₹18 crore following the upcoming festive season, a period typically characterized by heightened consumer spending in India. This growth trajectory, if achieved, would represent a significant 50% increase in revenue within a short timeframe, underscoring the brand's ambitious targets.

The operational backbone of FIG Living is Inmark Exports Private Limited, a manufacturing entity with over three decades of experience in producing paper and wood-based decorative items for international markets. Incorporated in 1995, Inmark Exports reported revenues of ₹16.2 crore for the fiscal year ending March 2025, marking a 22% year-over-year increase. However, net profit saw a notable decline of approximately 46% to ₹40 lakh, a margin of 2.5%. This profit dip, juxtaposed with revenue growth, suggests the investment in brand building and domestic market penetration is impacting short-term profitability, a common scenario for consumer-facing startups.

FIG Living's product development benefits significantly from Inmark Exports' established manufacturing capabilities. The brand's signature folded-paper construction and knock-down, do-it-yourself (DIY) format, which enhances shipping efficiency and distribution reach, are direct extensions of the parent company's long-standing expertise. With over 36 registered designs, FIG Living possesses a robust intellectual property portfolio, offering a competitive edge in a market where design imitation can be swift.

The Indian decorative lighting market is substantial, valued at an estimated $1.7 billion in 2025 and projected to grow at a compound annual rate of 5.89% to reach $3.0 billion by 2034, according to IMARC. FIG Living's reported quarterly growth of around 20% significantly outpaces this market average, indicating a strategy focused on capturing market share or cultivating previously untapped demand. The brand's ambition, articulated by co-founder Sushant Sharma, is to evolve from a lighting specialist into a comprehensive home decor destination, leveraging lighting as its foundational design language.

Aman Gupta's investment through SailThru Ventures aligns with his broader investment thesis in consumer brands with a strong design ethos. SailThru Ventures, established in 2022, has actively supported early-stage companies in India, including those in the food and consumer product sectors. The backing of FIG Living, which has also attracted attention from notable personalities like Masaba Gupta and Tanmay Bhat, underscores the brand's appeal and its potential to resonate with a new generation of Indian consumers seeking to express their personal style through their living spaces.