Alice Raises $140M for AI Security Amidst Rapid Growth

Alice, a prominent player in safeguarding artificial intelligence systems, has successfully closed a substantial $140 million funding round. This significant capital infusion, led by Apax Digital Funds, underscores the escalating demand for robust AI security solutions as the technology becomes more integrated into critical business operations. The investment also saw participation from strategic partners including Samsung, SentinelOne, Maj Invest, MoreTech, and Phoenix Insurance, alongside a strong showing from existing investors such as Resolute Ventures, Grove Ventures, CRV, Highland Europe, Vintage Investments, Norwest, NFX, and Claltech. With this latest financing, Alice has now amassed a total of $280 million in funding, positioning it for accelerated expansion.

The company's impressive growth trajectory is highlighted by its imminent achievement of $100 million in annual recurring revenue, a testament to its market traction. Over the past two years, Alice has experienced an extraordinary expansion exceeding 500%, reflecting the critical need for its specialized services in an evolving threat environment. This financial milestone arrives as AI models transition from experimental tools to autonomous agents capable of executing complex tasks, thereby expanding the potential attack surface.

Formerly operating as ActiveFence, Alice has leveraged its extensive experience in combating online fraud, extremism, and manipulation across major digital platforms. This deep understanding of adversarial tactics is now being strategically applied to the unique challenges presented by AI. The company is addressing critical vulnerabilities such as prompt injection and the unpredictable behavior of autonomous AI agents, which pose significant risks to organizations deploying these advanced systems.

“The proliferation of AI capabilities is outpacing the development of commensurate defenses, creating a critical security gap,” stated Noam Schwartz, CEO and co-founder of Alice. “Our decade-long immersion in understanding how technology is exploited at scale, first on global platforms and now with cutting-edge AI models, provides us with a unique advantage. This funding will be instrumental in bridging the divide between AI democratization and its secure implementation.”

Alice's platform is designed to fortify AI deployments by offering pre-deployment testing with frontier AI labs, simulating malicious inputs and agentic behaviors to uncover unforeseen vulnerabilities. The company counts industry leaders such as Anthropic, Google, and Cohere among its clientele, indicating its crucial role in securing the development pipelines of eight of the top ten AI model creators. For enterprise clients, Alice provides policy definition, attack simulation, and continuous monitoring of model inputs and outputs to ensure compliance and prevent data breaches.

A key differentiator for Alice is its proprietary dataset, known as Rabbit Hole, which comprises a vast collection of adversarial and harmful content meticulously gathered over years of monitoring online abuse. This extensive historical data allows Alice to anticipate emerging threats by recognizing patterns of exploitation, even before they manifest in specific AI models. This proactive approach is vital in the rapidly escalating AI security arms race. The company's technology already underpins the safety of over 3 billion users across platforms including Google, Meta, TikTok, and Amazon.

The substantial investment will fuel the enhancement of Alice's AI security platform, bolster its research capabilities, particularly for the Rabbit Hole dataset, and expand its commercial operations. With a dedicated team of over 150 AI security researchers, Alice is well-positioned to lead the charge in defining and securing the future of AI applications as they become increasingly integral to global business infrastructure.