Vice President, Channel & Integrated Marketing - Private Wealth Solutions

Vista Equity Partners seeks a Vice President, Channel & Integrated Marketing to lead strategic marketing initiatives for its Private Wealth Solutions segment. This role offers a significant opportunity to shape how high-net-worth individuals and family offices access private equity investments, directly contributing to the firm's expansion in a crucial growth area.

Vista Equity Partners is a global investment firm focused on enterprise software, data, and technology-enabled organizations. As a leading private equity firm, Vista deploys capital across permanent capital, credit, and public equity strategies.

The Vice President, Channel & Integrated Marketing for Private Wealth Solutions will be instrumental in developing and executing comprehensive marketing strategies tailored for sophisticated private wealth investors. This involves designing and implementing targeted channel marketing programs that effectively reach and engage wealth managers, independent advisors, and family offices. Concurrently, the role requires crafting integrated campaigns across various digital and traditional platforms, ensuring consistent messaging and brand presence to inform and attract this specific investor base.

Core responsibilities include defining and communicating the brand narrative for Private Wealth Solutions within the private wealth market, overseeing the development of compelling content and collateral—such as thought leadership, presentations, and digital assets—and managing end-to-end marketing campaigns from concept to execution. The successful candidate will collaborate closely with product development, sales, and investment teams to ensure marketing efforts align with product offerings and business objectives. A key aspect of this role involves performance measurement and reporting on marketing effectiveness, requiring a data-driven approach to optimize strategies and allocate resources efficiently.

This position requires a deep understanding of the private equity landscape, particularly as it pertains to the private wealth segment, and the ability to translate complex investment strategies into clear, engaging marketing communications for a discerning audience. The Vice President will be responsible for identifying market trends, competitive positioning, and investor preferences to inform and refine marketing approaches.

This position is based in New York, United States. Compensation will be competitive and commensurate with experience, reflecting the importance of this role within the firm.