Alternatives Marketing, Principal

GCM Grosvenor, one of the world's largest and most established alternative asset managers with over $90 billion in AUM and a 50-year track record, is seeking an experienced Alternatives Marketing professional at the Principal level in New York.

GCM Grosvenor's diversified platform spans private equity, infrastructure, real estate, credit, and absolute return strategies, offering differentiated access and investment expertise across the full alternatives spectrum through funds, custom accounts, and strategic partnerships.

This unique role combines product and capabilities marketing, channel marketing, and custom solutions marketing to drive fundraising and investor engagement across institutional and private wealth channels. The ideal candidate has proven experience in financial services marketing with solid investment acumen in private markets.

Key responsibilities include developing and maintaining institutional marketing materials, distilling market trends and portfolio insights into differentiated content, partnering with investment teams to create marketing initiatives, and collaborating with investment leads and business development teams to establish go-to-market plans for investment strategies. The role offers broad exposure across alternative asset classes and diverse investor types including pension funds, endowments, family offices, and wealth managers.