Redo
About Redo
Redo is a eCommerce startup based in Draper, Utah, United States that has raised $107M in venture capital across 3 funding rounds since 2022. The company reached Series B stage in December 2021 with a $2M round led by institutional investors. Redo's investor base includes 8 institutional funds, with Pelion Venture Partners leading the most recent equity round.
Redo is an AI-powered post-purchase commerce platform that helps direct-to-consumer brands manage the full customer journey after checkout. Its unified suite covers returns and exchanges, order tracking, package protection, fulfillment support, AI-powered customer service, and email/SMS marketing. The platform is free to merchants and monetizes via usage-based transaction fees. Founded in 2022 in Draper, Utah by Tay Brown (who experienced returns challenges firsthand building DTC brands) and Sterling Snow (formerly CRO at Divvy), Redo now serves more than 4,500 brands with over 1,750 using multiple products. The company was named a Forbes 2025 Cloud 100 Rising Star — the first Utah company to receive the honor. In June 2026, Redo announced an $81 million Series B led by Smash Capital at a $1.25 billion valuation, simultaneously acquiring ReturnBear — an international returns fulfillment provider operating across 100+ countries. Total capital raised stands at approximately $107 million across three rounds.
Redo Funding Rounds Timeline
3 rounds · $107M raised · since 2022
| Round | Date | Amount | Valuation | Lead investor | Co-investors |
|---|---|---|---|---|---|
| Seed | December 2021 | $2M | — | — | Pelion Venture Partners, Signal Peak Ventures |
| Series A | August 2024 | $24M | — | Pelion Venture Partners | EPIC Ventures, Kickstart Fund, Cervin Ventures, Peterson Ventures, Signal Peak Ventures, AGLAÉ VENTURES |
| Series B | June 2026 | $81M | $1.3B | Smash Capital | Pelion Venture Partners, Cervin Ventures |
Investors in Redo
8 institutional investors across 3 rounds
Lead investors
Co-investors
Recent news about Redo
- FundingRedo Announces $81 Million Series BJune 2026
Questions about Redo
How much has Redo raised?
Redo has raised $107M across 3 funding rounds since 2022.
Who are the investors of Redo?
Redo's investors include Pelion Venture Partners, Smash Capital, Cervin Ventures, Signal Peak Ventures, EPIC Ventures, Kickstart Fund, Peterson Ventures, AGLAÉ VENTURES.
When was Redo's last funding round?
Redo's most recent round was a $2M Seed in December 2021.
What is Redo's valuation?
Redo reached a $1.3B valuation (unicorn status) with its Seed round in December 2021.
Where is Redo headquartered?
Redo is headquartered in Draper, Utah, United States, and was founded in 2022 by Tay Brown, Sterling Snow.