Motive
About Motive
Motive is a AI Vertical Platforms startup based in San Francisco, CA, United States that has raised $2.0B in venture capital across 9 funding rounds since 2013. The company reached Growth stage in July 2013 with a $2.3M round led by institutional investors. Motive's investor base includes 11 institutional funds, with General Catalyst leading the most recent equity round.
Motive (formerly KeepTruckin) is an AI platform for physical operations used by nearly 100,000 businesses across trucking, construction, energy, field service, manufacturing, and agriculture. The company integrates fleet tracking, driver safety, equipment monitoring, and spend management into a unified AI-powered platform that can detect road hazards, prevent collisions, and eliminate manual workflows. Founded in 2013 as a compliance ELD provider, Motive has evolved into the leading AI operating system for asset-heavy industries, crossing $600M ARR with 30% year-over-year growth. Its September 2026 $1.3B+ growth financing from General Catalyst — structured as a non-dilutive Customer Value Fund — underscored a deliberate pivot away from a near-term IPO to accelerate AI platform expansion.
Motive Funding Rounds Timeline
9 rounds · $2.0B raised · since 2013
| Round | Date | Amount | Valuation | Lead investor | Co-investors |
|---|---|---|---|---|---|
| Seed | July 2013 | $2.3M | — | — | — |
| Series A | October 2015 | $8M | — | Kleiner Perkins | — |
| Series B | May 2017 | $18M | — | Scale Venture Partners | GV (Google Ventures), Index Ventures |
| Series C | March 2018 | $50M | — | IVP | GV (Google Ventures), Index Ventures, Scale Venture Partners |
| Series D | April 2019 | $149M | $1.4B | Greenoaks Capital | IVP, GV (Google Ventures), Index Ventures, Scale Venture Partners |
| Series E | June 2021 | $190M | $2.3B | G2 Venture Partners | Index Ventures, Greenoaks Capital, IVP, Scale Venture Partners, BlackRock |
| Series F | May 2022 | $150M | $2.9B | Kleiner Perkins | Insight Partners |
| Series G | July 2025 | $150M | — | Kleiner Perkins | AllianceBernstein |
| Growth | September 2026 | $1.3B | — | General Catalyst | — |
Investors in Motive
11 institutional investors across 9 rounds
Lead investors
Co-investors
Recent news about Motive
- FundingFleet AI Platform Motive Raises $1.3B+, Withdraws IPO FilingSeptember 2026
Questions about Motive
How much has Motive raised?
Motive has raised $2.0B across 9 funding rounds since 2013.
Who are the investors of Motive?
Motive's investors include General Catalyst, Kleiner Perkins, Insight Partners, Greenoaks Capital, G2 Venture Partners, Scale Venture Partners, IVP, GV (Google Ventures), Index Ventures, AllianceBernstein, BlackRock.
When was Motive's last funding round?
Motive's most recent round was a $2.3M Seed in July 2013.
What is Motive's valuation?
Motive reached a $2.9B valuation (unicorn status) with its Seed round in July 2013.
Where is Motive headquartered?
Motive is headquartered in San Francisco, CA, United States, and was founded in 2013 by Shoaib Makani, Ryan Jepson.