Walker Sands Acquires RevPartners for RevOps Expansion

Walker Sands, a prominent integrated B2B growth services agency, has significantly expanded its operational capabilities by acquiring RevPartners, a specialized firm focused on revenue operations (RevOps) and go-to-market (GTM) engineering. This strategic move, following a recent investment from Mountaingate Capital, signals Walker Sands' commitment to building a data-driven platform designed to accelerate client growth.

The integration of RevPartners' deep expertise in areas such as HubSpot CRM architecture, demand orchestration, and managed RevOps services will empower Walker Sands to offer a more cohesive approach to connecting brand strategy, lead generation, and ultimate revenue performance. This acquisition directly addresses the increasing complexity of B2B sales cycles, where disparate systems often hinder clear visibility into growth drivers.

RevPartners distinguishes itself as the sole entity holding both HubSpot Elite Solutions Partner and Clay Elite Studio Partner designations. Their proficiency in system design, workflow optimization, and reporting provides revenue leaders with enhanced insights, enabling more agile and informed decision-making. This technical acumen is crucial in today's market, where the average B2B sales cycle can extend for months, demanding precise operational efficiency.

According to Walker Sands, this transaction is set to amplify its Outcome-based Marketing methodology. By extending strategic planning into the critical systems, data management, and operational frameworks, the agency aims to engineer more effective pathways to sustained growth. Clients of Walker Sands will benefit from augmented RevOps and CRM expertise, while RevPartners' existing clientele gains access to a broader spectrum of services, including brand strategy, communications, creative development, and media planning.

The combined entity now comprises over 250 professionals across a wide array of disciplines, including strategy, technology, creative, communications, and media. This consolidation positions Walker Sands as a more comprehensive solution provider in the competitive B2B services sector, where integrated approaches are increasingly valued. The market for RevOps solutions is experiencing robust growth, driven by the demand for greater sales and marketing alignment and measurable ROI.

Andrew Cross, Co-CEO of Walker Sands, emphasized the critical need to unify fragmented marketing, sales, and revenue systems. He stated, “With RevPartners, we can help clients align strategy, systems, and reporting to sharpen decision-making and streamline the journey to revenue.” Brendan Tolleson, CEO and Co-Founder of RevPartners, added that the combined forces are better equipped to help clients navigate increasingly self-directed and AI-influenced B2B buying journeys while proving tangible return on investment.

RevPartners will continue to operate under its established name as a distinct company within the Walker Sands umbrella. This acquisition not only enhances service offerings but also strengthens Walker Sands' strategic position in the market, building on the momentum generated by its recent funding round from Mountaingate Capital.