Kohli Brothers Invest in Fitness Chain Vault

Vault by Virat Kohli, a rapidly expanding premium fitness franchise, has formalized a significant strategic investment from its namesake, cricketer Virat Kohli, and his brother, Vikas Kohli. The duo now collectively holds a substantial 28% equity stake in the company, with Virat Kohli retaining the majority of this shareholding. This move underscores a deepening commitment to the brand's ambitious growth trajectory.

The announcement coincides with Vault celebrating a significant milestone, surpassing 30,000 members across its 30 operational clubs in India. This expansion is fueled by a franchise-driven model, which the company credits for its swift national penetration. With this new equity structure in place, Vault is accelerating its expansion plans, aiming to more than double its footprint to over 50 clubs by the close of the current year. Club sizes are designed to be flexible, ranging from approximately 6,000 to 25,000 square feet, catering to diverse market needs.

Founded in 2023 by fitness veteran Mukesh Gogia, Vault has quickly established itself beyond the traditional Tier 1 and Tier 2 cities, with a presence in locations like Delhi-NCR, Bengaluru, Gorakhpur, and Hyderabad. The brand's next phase of growth will strategically target Tier 3 cities, capitalizing on a growing, yet underserved, demand for organized and high-quality fitness facilities. This focus on broader accessibility aligns with the brand's core philosophy of making premium fitness a community-driven and consistent offering nationwide.

The Indian fitness market is experiencing robust growth, projected to reach significant valuations in the coming years, driven by increasing health consciousness and disposable incomes. Vault's scalable franchise model and strategic partnerships with leading equipment providers such as Matrix, Torque USA, and Precor, alongside recovery technology from Hyperice, position it favorably within this dynamic sector. The brand emphasizes a contemporary approach to fitness and wellness, focusing on performance and dedication.

Vikas Kohli commented on the strategic alignment, stating, "We've always believed that the next wave of consumer brands in India will be built on strong communities and differentiated experiences, and Vault exemplifies both." He highlighted the brand's commitment to making high-quality fitness accessible beyond traditional metro markets while maintaining a sharp focus on member experience and operational excellence. This investment signals confidence in Vault's ability to redefine India's engagement with fitness and wellness.

Mukesh Gogia, Founder of Vault, expressed enthusiasm for the formalized partnership, noting, "Virat Kohli and Vikas Kohli joining Vault as strategic investors marks a key milestone for the brand. Having them join our vision is a strong validation of where we're headed." He reiterated the brand's mission to build a movement focused on performance, dedication, and a contemporary approach to fitness and wellness across India.