Unacast secures $28M credit from Vector to scale location insight

Unacast has secured a $28 million credit facility from Vector Capital via its direct lending arm, Vector Velocity, in a deal designed to accelerate product development, commercial expansion and selective acquisitions. The injection follows Unacast’s integration with Gravy Analytics and comes as demand for high-quality location intelligence rises across public and private sectors.

The company — which merged with Gravy Analytics late last year — says the proceeds will fund an expanded product roadmap, boost dataset transparency and support go-to-market investment. Since combining the two businesses, Unacast has reported double-digit growth and reached EBITDA-positive operations, integrating both firms’ technologies into a unified location-intelligence platform used by governments and enterprises to track population movement and consumer footfall.

Management emphasised that the capital is structured as tailored credit rather than equity. Thomas Walle, President and co-founder at Unacast, said the facility strengthens the company’s runway for product investments and targeted M&A to expand its data assets and vertical reach. The financing is pitched as flexible support to scale engineering, data governance and commercial teams while preserving operational control.

From the lender’s side, Nick Ghoussaini, Head of Credit at Vector Capital, noted the opportunity in a market that prizes compliant, high-integrity mobility datasets. The deal reflects growing investor appetite for credit solutions that back software and data platforms through a late-stage growth transition, rather than dilutive equity rounds.

For Unacast, the financing should accelerate product features that enhance dataset provenance and transparency — a differentiator as regulatory scrutiny around location data increases. The company will also use the facility to pursue selective acquisitions that can strengthen its tech stack and broaden its global footprint. Longer term, the capital is intended to help Unacast translate its recent operational momentum into sustained commercial scale across verticals such as retail analytics, smart cities and travel intelligence.