InforCapital
M&A Transaction

Klipboard Acquires Skynamo, Bolstering Sales Tech Offering

Klipboard integrates South African sales platform Skynamo, expanding its global reach and enhancing B2B sales operations software for manufacturers and distributors.

AM
Alvaro de la Maza

Partner at Aninver

Key Takeaways

  • Klipboard acquired Skynamo.
  • Sector: Technology, Software & Gaming, Business Services.
  • Geography: United Kingdom, South Africa, United States.

Analysis

Klipboard, a prominent UK-based software provider, has significantly bolstered its international presence by acquiring Skynamo, a leading South African sales operations platform. This strategic move integrates Skynamo's robust mobile-first, cloud-based solution into Klipboard's global offering, enhancing its capabilities for manufacturers, wholesalers, and distributors.

Founded in 2012, Skynamo has established itself as a critical tool for field sales teams, facilitating over $70 million in monthly order value and supporting nearly 1,000 businesses. The platform's comprehensive features include route planning, order generation, real-time data access for product and pricing information, and integrated financial visibility and sales intelligence. Skynamo's operations span Sub-Saharan Africa, the UK, and the US, aligning well with Klipboard's existing global reach.

The acquisition is expected to drive deeper integration capabilities between Skynamo's platform and various ERP and business management systems. This synergy will empower businesses with more streamlined operations and enhanced data flow. Sam Clarke, Skynamo's CEO, expressed enthusiasm for the integration, stating, "Joining Klipboard marks an exciting next chapter for Skynamo and our customers. We’ve built a platform that unifies sales operations in industries where complexity is the norm. With Klipboard’s complementary solutions and global reach, we can extend that value even further—while continuing to invest in what makes Skynamo so effective."

Ian Bendelow, CEO of Klipboard, highlighted the strategic importance of the deal. "Skynamo’s unified sales operations platform is highly respected and widely adopted by manufacturers, wholesalers and distributors," Bendelow commented. "This acquisition strengthens our position in Sub-Saharan Africa and internationally, and supports our strategy of investing in innovative, sector-focused solutions that help customers grow." This move underscores Klipboard's commitment to expanding its portfolio of vertically focused business management software, which already serves over 55,000 customers worldwide.

Skynamo's previous funding history includes a substantial $30 million Series A round in January 2020, indicating strong investor confidence in its growth trajectory. The company's success in managing millions of customer interactions annually demonstrates its scalability and market penetration. The acquisition by Klipboard is anticipated to fuel further investment in Skynamo's product development, innovation, and customer support, ensuring continued service excellence under its established brand.

This consolidation within the sales enablement technology sector reflects a broader trend of market consolidation as companies seek to offer more comprehensive solutions and expand their geographic footprint. The combined entity is well-positioned to capture a larger share of the global market for sales and field service management software, a sector experiencing robust growth driven by digital transformation initiatives across industries.