Two Dice Raises Capital from Oak View Group for Event Franchises

Two Dice, a nascent player in the live entertainment space, has secured a strategic investment from Oak View Group, a prominent entity in global venue development and management. This infusion of capital is earmarked for the expansion of Two Dice's intellectual property-driven event franchises, aiming to cultivate scalable experiences across sports, music, and cultural domains.

The venture, co-founded by seasoned industry figures George Kliavkoff and Jennifer Worthington, is built on the premise of developing original live event concepts. These concepts are designed not only to deepen audience connection and foster community but also to serve as recurring entertainment properties. Two Dice's strategic approach emphasizes creating experiences with inherent potential for broad application, including venue diversification, sponsorship integration, merchandise lines, media extensions, and licensing opportunities.

This partnership strategically aligns Two Dice's innovative entertainment formats with Oak View Group's extensive global infrastructure. Oak View Group brings a wealth of experience in venue operations, hospitality services, and a robust network for sponsorship sales, creating a synergistic relationship. As part of this strategic alignment, Chris Granger, CEO of Oak View Group, will be joining the board of directors at Two Dice, providing valuable oversight and industry guidance.

The live entertainment sector, a multi-billion dollar industry, continues to see strong demand for unique and engaging experiences. Post-pandemic, consumers are demonstrating a heightened appetite for in-person events, driving innovation in how these experiences are conceived and delivered. Two Dice's focus on IP-driven franchises taps into this trend, seeking to build durable brands that can transcend single events and become cultural fixtures.

George Kliavkoff, Co-Founder and CEO of Two Dice, highlighted the significance of the collaboration, stating, “Oak View Group’s unparalleled venue insights, operational expertise, and entrepreneurial spirit are critical as we aim to construct the next generation of live experience franchises. Our objective is to develop formats that can thrive within and alongside major venues, attracting significant sponsorship, generating media value, and establishing themselves as enduring intellectual property.”

Echoing this sentiment, Jennifer Worthington, Co-Founder and President of Two Dice, added, “Our founding belief was that audiences crave live experiences that are more impactful, emotionally resonant, and community-oriented. Oak View Group’s investment empowers us to accelerate our vision and build formats designed for sustained cultural relevance.” Chris Granger further commented on the alignment, noting, “Two Dice embodies the premium, immersive live entertainment platforms we champion. George and Jennifer possess a keen understanding of creating commercially viable and emotionally engaging experiences with significant scaling potential.”