SaaS Merger Creates $500M Digital Experience Optimization Leader

A significant consolidation event has reshaped the digital experience optimization sector with the formation of a new entity valued at $500 million. This strategic combination brings together two prominent Software-as-a-Service providers, Wingify and AB Tasty, creating a formidable player in the global market for tools that enhance online customer journeys.

The newly formed company, bolstered by investment from private equity firm Everstone Capital, now boasts a customer base exceeding 4,000 businesses worldwide. Its operations generate over $100 million in annual revenue, with a substantial majority of this income originating from the key markets of the United States and Europe. The combined organization maintains a broad international footprint, with teams established across North America, Latin America, Europe, and the Asia-Pacific region.

Wingify, originally founded in 2009 and known for its flagship Visual Website Optimizer (VWO) platform, has a proven track record in helping companies boost conversion rates through sophisticated A/B testing, personalization strategies, and in-depth analytics. Prior to this merger, the company achieved impressive $50 million in annual recurring revenue, operating independently until Everstone Capital acquired a controlling stake in January 2025 for $200 million.

AB Tasty, headquartered in Paris, France, contributes its expertise in AI-driven experience optimization and feature management solutions. The company has cultivated relationships with major enterprise clients, offering a suite of tools that include A/B testing capabilities, personalization engines, and feature flagging functionalities essential for modern software development and deployment.

The leadership structure of the combined enterprise reflects a deliberate integration of talent from both organizations. Sparsh Gupta will lead the company as Chief Executive Officer. Ankit Jain, a co-founder of Wingify, assumes the role of Chief Product and Technology Officer. Meanwhile, AB Tasty co-founders Rémi Aubert and Alix de Sagazan will serve as Chief Customer and Strategy Officer and Chief Revenue Officer, respectively, ensuring continuity and leveraging their deep industry knowledge.

This merger signifies a pivotal moment for the digital experience optimization market, a sector experiencing robust growth driven by the increasing demand for personalized online interactions and data-driven decision-making. The combined entity is now exceptionally well-positioned to offer a comprehensive suite of solutions, encompassing A/B testing, personalization, feature management, and conversion rate optimization, catering to the complex needs of enterprise clients across the globe. The integration is expected to drive innovation and offer enhanced value propositions to businesses seeking to optimize their digital presence.