SoftBank Nears $6B Deal for Humanoid Robot Firm 1X

SoftBank is reportedly in advanced discussions to acquire a controlling stake in Norwegian humanoid robot developer 1X, a move that would value the startup at approximately $6 billion. This potential acquisition underscores SoftBank's persistent strategy of consolidating its position within the rapidly advancing robotics sector.

The deal, if finalized, would see the Japanese investment giant secure more than a 50% ownership in 1X. While negotiations are ongoing and terms could still shift, the significant valuation highlights the growing investor confidence in the commercial viability of advanced robotics for domestic and potentially industrial applications. OpenAI, which previously explored an acquisition of 1X in 2025, is also expected to participate as an investor in the current transaction, signaling continued strategic interest from the AI leader.

1X, known for its sophisticated domestic robot 'Neo', has demonstrated capabilities ranging from household chores like vacuuming and laundry folding to more complex tasks such as opening doors. The robot is available through a purchase model or a monthly subscription, reflecting a flexible go-to-market strategy. The company has successfully attracted substantial funding in recent years, including a $23.5 million round led by OpenAI in April 2023 and a subsequent $100 million infusion in January 2024, underscoring its technological progress and market potential.

This move aligns with SoftBank's long-standing commitment to robotics. The firm has a history of significant investments and acquisitions in the field. Notable past ventures include the acquisition of ABB's robotics division for $5.4 billion and its involvement with Boston Dynamics, which it held from 2017 before selling an 80% stake to Hyundai in 2021. SoftBank also launched and plans to take public Roze, an AI and robotics venture, and invested $200 million in construction robotics firm Gravis Robotics.

The broader market for humanoid robots is experiencing accelerated development, driven by advancements in artificial intelligence, machine learning, and sensor technology. Analysts project significant growth in this sector as companies seek to automate labor-intensive tasks and enhance productivity across various industries, from logistics and manufacturing to elder care and domestic assistance. The potential integration of 1X's technology within SoftBank's extensive portfolio could create powerful synergies, accelerating the deployment and refinement of autonomous robotic solutions.

The strategic involvement of OpenAI as an investor, alongside SoftBank's potential control, suggests a concerted effort to integrate cutting-edge AI capabilities with advanced robotic hardware. This collaboration could pave the way for more intelligent, adaptable, and versatile robots capable of performing a wider array of complex tasks, potentially reshaping the future of work and daily life. The $6 billion valuation reflects the immense long-term potential anticipated for companies at the forefront of this technological revolution.