Key Takeaways
- Sector: Consumer.
- Geography: Brazil.
Analysis
This strategic combination reinforces Brazil's growing influence in the global beauty sector and brings together two companies known for vegan formulations, consumer-centric innovation, and strong digital presence.
Skala: Market Leader with Global Momentum
Skala is Brazil’s top brand by liters sold in hair care, with over 18% national market share and presence in 76% of points of sale. The company has grown at an average rate of 30% annually for the past eight years. International markets now contribute more than 20% of its revenues—about R$400 million (US$80 million). In 2024, Skala received backing from Advent International, which acquired a controlling stake.
In May 2025, Skala opened its third distribution center in the United States, located in Texas, to serve major retail and e-commerce clients across North America. Domestically, it announced a R$150 million (US$30 million) investment in a new manufacturing facility in Uberaba and a distribution center in Northeast Brazil.
Lola From Rio: Innovation and Identity
Lola From Rio was founded in 2011 and quickly rose to prominence with its bold branding, humorous campaigns, and commitment to 100% vegan products. Over the past six years, Lola has increased its revenues sixfold, growing its presence across e-commerce, department stores, pharmacies, and beauty chains. Its product lines include hair, body, and home care solutions.
The company will soon open a new distribution hub in São Paulo to support its national and international expansion. Through this merger, Lola will gain access to Skala’s international logistics network and grow its global footprint.
Unified Structure, Expanded Reach
The newly formed group will operate with independent brand identities but will share resources across manufacturing, distribution, and innovation. Headquarters will remain in Rio de Janeiro, Uberaba, and São Paulo.
Luis Delfim, current President of Skala, will assume the role of CEO of the new group. Pedro Taguchi, COO of Lola, will continue to lead that brand. The Board of Directors will include Lola’s founders—Dione and Jaqueline Vasconcellos and Milton Taguchi—alongside executives like Antonio Sousa (ex-Skala CEO), Alberto Carvalho (ex-P&G Brazil CEO), and Andrea Mota (former executive at Boticário), plus representatives from Advent International.
Advent International: Committed to Global Beauty Growth
Advent International, which manages over US$91 billion globally, is backing the merger with an undisclosed new investment from its LAPEF VII fund, a US$2 billion fund focused on Latin America. Advent has invested in over 90 consumer companies and brings global operational expertise to scale Brazilian brands internationally.
“Skala and Lola are powerful brands with authenticity and global potential,” said Rafael Patury, Advent partner overseeing consumer investments in Latin America. “Together, they are stronger and better equipped to grow not only in Brazil but also in key global markets.”
The transaction is subject to regulatory approval. IGC Partners acted as financial advisor to Lola From Rio, with legal counsel provided by Mattos Filho. Lobo de Rizzo Advogados advised Skala.