Salesforce to Acquire Apromore from Main Capital - InforCapital

Salesforce has signed a definitive agreement to acquire Apromore, a leading provider of AI-driven process mining and process intelligence solutions. The move strengthens Salesforce’s vision for agentic process automation globally.

Apromore, founded in Melbourne, Australia, has earned recognition as a Gartner leader in process intelligence. Its no-code analytics platform is used by organizations across financial services, manufacturing, and government in regions such as Europe, North America and Asia. Clients include ANZ, INAIL, NextEra Energy and Assurant. The technology enables end-to-end visibility into business processes, eliminating operational blind spots and accelerating digital transformation.

Under the terms of the deal, Salesforce will acquire the remainder of Apromore’s equity, including the minority stake held by Main Capital Partners. This transaction marks a successful exit for Main, which backed Apromore’s growth through strategic investment and operational support across Europe and the DACH region.

For Salesforce, the acquisition adds a full spectrum of process intelligence capabilities—mapping, task mining, digital twins, root-cause analysis and compliance assurance—directly into its platform. Apromore gives customers the end-to-end visibility they need to understand how their business truly operates. This capability is seen as foundational to enabling customers to measure, optimize and automate via AI agents.

Marcello La Rosa, CEO and co-founder of Apromore, said joining Salesforce accelerates their mission: We’re thrilled to combine our domain expertise with Salesforce’s reach to empower organizations worldwide with process intelligence. Apromore’s prior integration with Salesforce and SAP systems provides a strong base for seamless embedding into Salesforce’s ecosystem.

The acquisition is expected to close in the fourth quarter of Salesforce’s fiscal year 2026, subject to customary closing conditions. Analysts view this deal as part of a broader wave of consolidation in the process automation space, where companies like Celonis, UiPath, ABBYY and Signavio compete fiercely. Apromore had also raised further funding in 2024 to scale into the US and European markets.

According to market forecasts, the global process mining market—valued at about USD 1.03 billion in 2022—is projected to grow at a CAGR over 40% through 2032, reaching more than USD 30 billion. The combination of process mining and generative AI is expected to drive that growth further, especially as enterprises demand deeper operational insight.

From a regional perspective, this deal strengthens Salesforce’s reach into Asia-Pacific and Australia, while allowing European and Latin American customers to benefit from more integrated process automation tools. For Main Capital Partners, the sale underscores its track record in cultivating software scale-ups in Europe and preparing them for global exits.

In sum, the acquisition of Apromore marks a major strategic step for Salesforce in embedding process intelligence at the core of automation solutions—positioning it to compete more directly with rivals in the automation and process orchestration arena.