Porsche Sells Bugatti Rimac Stake for €1 Billion

Porsche AG has finalized its strategic withdrawal from the ultra-luxury automotive joint venture Bugatti Rimac and its parent, Rimac Group, in a significant transaction valued at approximately €1 billion. This move, officially concluded on September 9, 2026, following regulatory clearance, marks a pivotal shift for the German sports car manufacturer as it refocuses on its core business operations and electric vehicle development.

The substantial proceeds from this divestiture will bolster Porsche's financial flexibility, with a portion earmarked for its pension obligations. The deal sees a consortium, spearheaded by the investment firm HOF Capital and notably backed by the influential Sawiris family, assume Porsche's former stakes. BlueFive Capital emerges as the lead investor within this new ownership group, which also comprises institutional capital from both the United States and Europe. This infusion of capital and new strategic oversight is expected to propel Rimac Group and its prestigious Bugatti subsidiary into their next phase of growth.

Under the revised structure, Rimac Group maintains its controlling 55% interest in the Bugatti Rimac joint venture, while the newly formed investor syndicate now holds the remaining 45% stake previously controlled by Porsche. This transition places the iconic Bugatti brand more directly under the management of Rimac Group, led by its visionary CEO and now President of Bugatti Automobiles, Mate Rimac. The operational leadership within Bugatti Rimac is also set for evolution, with Marko Brkljačić anticipated to step into the Chief Operating Officer role and Hendrik Malinowski expected to assume the position of Chief Commercial Officer.

This strategic realignment comes as Porsche AG enhances its financial outlook, projecting a stronger automotive net cash flow margin of 5.5-7.5% for the 2026 fiscal year, an upward revision from its earlier 3-5% forecast. This suggests a successful concentration on high-margin core activities and potentially accelerated EV programs. For the hypercar sector, the consolidation of Bugatti under Rimac Group's direct stewardship, supported by private equity, signals a commitment to innovation and performance, particularly as the new La Manufacture facility in Molsheim gears up for production, with the Tourbillon model undergoing final testing.

The departure of Porsche, a key partner since the venture's inception, represents a significant milestone. While Porsche has been instrumental in establishing a robust foundation for Rimac's ambitious future, this transaction underscores a strategic pivot for both entities. Porsche's decision aligns with a broader trend among established automakers to streamline portfolios and concentrate resources on electrification and digital services, areas critical for future competitiveness in the automotive industry. The €1 billion valuation reflects the premium associated with the Bugatti Rimac brand and its potential within the high-performance electric vehicle segment.