Key Takeaways
- Sector: Consumer, Manufacturing.
- Geography: Netherlands.
Analysis
Platinum Equity has signed a definitive agreement to acquire XD Connects, a leading European supplier of custom-branded merchandise and corporate gifts. The acquisition will strengthen Platinum’s presence in the sector and support the formation of a comprehensive B2B merchandise platform in Europe.
Founded in 1986 and headquartered in Rijswijk, Netherlands, XD Connects serves over 5,000 B2B distributors and resellers across Europe. The company operates its own in-house printing and fulfillment center, as well as a design studio and global sourcing office.
The acquisition follows Platinum’s recently announced purchase of Solo Group, a pan-European supplier of customizable apparel and promotional products. The envisioned combination of XD Connects and Solo will provide expanded scale, broader product offerings, and enhanced geographic reach.
According to Platinum Equity, the new platform will manage everything from product development and procurement to customization and logistics, serving more than 20,000 B2B customers. The group aims to become a true one-stop shop for custom merchandise, offering faster lead times, high print fidelity, and improved product quality.
Albert van der Veen, CEO of XD Connects, said the partnership will allow both companies to accelerate innovation and deliver greater value to customers across Europe. "Our combined capabilities will simplify operations and unlock new growth opportunities," he said.
Louis Samson, Co-President at Platinum Equity, said the deal fits within the firm’s M&A&O® strategy, combining mergers, acquisitions, and operational expertise to build scalable B2B platforms. Malik Vorderwuelbecke, Managing Director, added that the European custom merchandise market is highly fragmented and ripe for consolidation.
The transaction is subject to customary regulatory approvals and closing conditions. Financial terms were not disclosed.
Founded in 1995 by Tom Gores, Platinum Equity is a global investment firm with approximately $50 billion in assets under management and a portfolio of around 60 operating companies. The firm specializes in mergers, acquisitions, and operations across sectors including distribution, manufacturing, technology, and business services.