MCI Group Acquires Brazilian Agency Eyxo

MCI Group, a global leader in engagement and marketing solutions, has significantly amplified its footprint in Latin America by securing a majority stake in Eyxo, a prominent Brazilian agency. This strategic move integrates Eyxo's specialized capabilities in content creation, influencer marketing, and brand narrative development into MCI's extensive international network.

The acquisition is set to enhance MCI's service offerings across the region, combining Eyxo's agile approach with MCI's robust global infrastructure. Eyxo, established in 2018 and operating from Porto Alegre and Sao Paulo, has carved out a strong niche within Brazil's dynamic marketing sector. The agency boasts a client roster that includes well-known brands such as 99, Stone, Panvel, Didi, and FQM.

Under the terms of the agreement, Greta Paz, the visionary CEO of Eyxo and a recognized innovator by Forbes Under 30 Brazil, will continue to steer the agency's operations. She will lead alongside the existing management team, ensuring continuity and leveraging her deep understanding of the Brazilian market. This leadership continuity is crucial for maintaining client relationships and driving future growth.

The integration of Eyxo into MCI Group's Latin American operations creates a formidable combined entity. Together, the two agencies managed an estimated R$500 million (approximately USD 85 million) in marketing expenditures within Brazil in 2025. Projections indicate a robust growth trajectory, with an anticipated expansion of at least 20% for 2026, underscoring the market's positive outlook for integrated engagement strategies.

This expansion brings MCI Group's total professional headcount across Latin America to approximately 370 individuals. The combined force aims to deliver unparalleled engagement marketing services by harmonizing content, experiential activations, data analytics, and audience engagement strategies. This holistic approach is designed to meet the evolving demands of brands seeking impactful connections with their target demographics.

The transaction was facilitated by Pipeline Capital, a technology-focused M&A advisory firm specializing in cross-border deals within the technology and marketing industries. Their expertise was instrumental in navigating the complexities of this significant regional consolidation, highlighting the increasing trend of strategic partnerships and acquisitions in the global marketing services sector.

This acquisition positions MCI Group to capitalize on the growing demand for sophisticated, data-driven marketing solutions in Latin America, a region experiencing rapid digital transformation and increasing consumer engagement across various platforms. The synergy between Eyxo's localized expertise and MCI's global reach promises a powerful new value proposition for clients operating in or targeting this vibrant market.