Osmose Subscription Hotel Clubs Gain Funding

French startup Osmose is pioneering a novel approach to underutilized hotel assets, transforming them into exclusive, subscription-based lifestyle clubs. The company is currently seeking to raise €1 million through a crowdfunding campaign on Sowefund, building on a prior €1.7 million funding round closed in 2025. This new capital injection is earmarked for bolstering its technological infrastructure, intensifying marketing and sales initiatives, and scaling operations for new site launches.

Founded by Clément Thuillier, Osmose addresses a significant market inefficiency: the substantial daytime vacancy of many hotels. Simultaneously, the evolving work environment, characterized by hybrid models and increased mobility, has created a demand for flexible, high-quality spaces that blend professional productivity with personal well-being. Osmose positions itself at this intersection, offering a solution that repurposes existing hospitality venues.

The core of Osmose's model involves converting distinctive properties, such as historic manors and chateaux, into hybrid spaces. These locations will offer members access to work pods, equipped meeting rooms with high-speed internet, and premium wellness facilities including pools and spas. The subscription grants members flexible access to these amenities, alongside dining options and exclusive events, fostering a community atmosphere across its network. This "asset-light" strategy means Osmose manages properties for third-party owners rather than acquiring real estate directly, relying on recurring subscription revenue and operational efficiencies.

The first operational site, the 14th-century Manoir du Roure, a four-star spa hotel, exemplifies this concept. The company has ambitious expansion plans, with five additional French properties slated for agreement in 2026. Looking ahead, Osmose aims to operate fifteen sites by 2027 and twenty-five by 2028, with initial European expansion on the horizon, targeting a network of approximately forty locations by 2028. This rapid growth trajectory is supported by strategic partnerships and a scalable operational framework.

Osmose's vision extends to creating a global network of interconnected hubs, allowing members to access Osmose facilities wherever they travel. This vision is underpinned by a projected EBITDA break-even point by 2027. The company's innovative strategy taps into the growing demand for flexible work solutions and premium lifestyle experiences, offering a compelling alternative to traditional co-working spaces and hotels.

This initiative comes at a time when the hospitality sector is actively seeking new revenue streams and operational models to adapt to changing consumer behaviors. The success of Osmose could signal a broader trend of repurposing underutilized hospitality assets into multi-functional community and work hubs. The company's previous investors include a cohort of engaged co-investors, demonstrating early confidence in its disruptive potential.