Oakley Fund VI backs Paraty to boost hotel direct-bookings growth

Oakley Capital is committing growth capital into Spain’s fast-growing hospitality software scene, leading a new investment into Paraty Tech through Oakley Capital Fund VI. The Malaga-founded platform, created in 2012 by siblings Gina Matheis and Franz Matheis, has built momentum by enabling hotels to win direct bookings and reduce dependence on OTAs.

Paraty Tech operates a cloud-based demand-generation suite used by independent hotels, regional chains and mid-market properties across Iberia, with an expanding footprint in Latin America and the United States. The product combines a direct-reservation engine, realtime pricing and availability management, and integrations with major property management systems—features that customers say translate into higher margins and lower distribution fees.

The company’s core commission model is complemented by ancillary services such as digital marketing and outsourced contact-centre operations. That bundled approach has allowed Paraty to capture share from older legacy providers and to upsell value-added modules, accelerating revenue growth in a sector where online distribution costs commonly erode 15–20% of room revenue.

Oakley Capital says the injection will fuel geographic expansion and selective acquisitions in a fragmented travel-tech landscape. Oakley’s hands-on playbook for cloud-native platforms in Iberia — highlighted by exits and scale-ups such as vLex — underpins the new partnership. Oakley’s team will work with Paraty’s founders on product development, go-to-market expansion and M&A to assemble a broader travel-technology proposition.

Peter Dubens, co-founder and managing partner at Oakley Capital, commented that the firm sees long-term upside in founder-led technology businesses across Iberia and beyond: “We see significant opportunity to back fast-growing, founder-led technology businesses across Iberia. Gina and Franz have already built Paraty into a market leader disrupting hotel distribution; we will support them as they scale into an international category leader,” he said.

Paraty’s CEO and co-founder Gina Matheis framed the deal as strategic alignment: “We wanted a partner that shares our entrepreneurial vision and customer-first DNA. Oakley has a strong Iberian track record and the operational experience to help us expand internationally,” she said. For the wider travel-tech market, the tie-up exemplifies a wave of consolidation where regional SaaS specialists are combining to offer end-to-end revenue and distribution stacks—an attractive outcome for hoteliers seeking to reclaim direct customer relationships.