Mythik Raises $15M with Family Office as Lead Investor

The participation of Shah Rukh Khan’s family office in the seed round reflects a strong synergy between cultural advocacy and technological innovation. This investment highlights the growing trend of influential celebrity-backed capital being funneled into startups that elevate Indian heritage through modern formats. Known for his strategic portfolio, Shah Rukh Khan’s family office has been active in sectors like real estate and entertainment. The Mythik investment marks a significant move into tech-enabled storytelling, aligning with its goal of promoting Indian culture on a global stage.

Mythik’s Cultural Tech Mission

Founded by serial entrepreneur Jason Kothari, Mythik aims to become the "Disney from the East" by creating high-quality, AI-driven short-form videos that reimagine Eastern mythology and folktales. Key productions include Ram vs Ravan: The Final Duel and The Women of Ramayan.

Robust and Influential Backing

Alongside Shah Rukh Khan’s family office, Mythik’s seed round includes backing from:

• Sakal Media Group
• BITKRAFT Ventures
• VC Grid (backed by Venture Catalysts)
• Visceral Capital
• Patni Family Office
• Saif Saeed Ghobash (Secretary General, Abu Dhabi Executive Council)
• Jaynti Kanani (Co-founder, Polygon)
• Pravin Jain (Founder, Tridiagonal AI)
• Marc Younan (Former Principal, Redbird Capital)
• Deepen Parikh (Co-founder, Courtside Ventures)
• Samir Vora (Group CEO, Enam Asset Management)
• Samarth Parekh
• Anurag Goel (Co-founder, Cactus Ventures)
• Nishant Aggarwal (Owner, Avighna Group)

Kothari also contributed personally to the round, reinforcing his deep commitment to the vision.

Experienced Leadership and Next Steps

Mythik’s founding team includes former executives from Disney, Netflix, Amazon Studios, Jio, and Tencent. With this funding, the company plans to scale its content production, enhance technology infrastructure, and expand its creative team to reach a global audience.