Miro Acquires Reforge for Product Strategy Enhancement

Miro, a prominent player in collaborative AI workspaces, has significantly bolstered its product development capabilities by acquiring Reforge, a specialized platform focused on empowering product teams. This strategic move aims to address a critical challenge in today's fast-paced innovation cycles: ensuring teams are building the *right* products, not just building them faster. The integration is set to combine Miro's extensive collaborative tools with Reforge's expertise in product strategy and decision-making frameworks.

The acquisition, finalized on March 24, 2026, directly confronts the evolving demands of product development in the age of artificial intelligence. While AI tools have dramatically accelerated the coding and execution phases, the strategic imperative has shifted towards rigorous product discovery and validation. By bringing Reforge's community of seasoned operators and its AI-native tools for product insight generation under its umbrella, Miro intends to provide a more holistic solution for product teams navigating complex market dynamics and technological shifts.

Key components of the Reforge acquisition include its entire team, its established learning platform, and its suite of AI-driven product development instruments, such as Reforge Insights, Reforge Research, and Reforge Build. While the financial specifics of the transaction remain undisclosed, the deal is expected to close following standard regulatory approvals. This integration is particularly noteworthy given the increasing demand for specialized skills in product management and strategy, a sector experiencing robust growth as companies prioritize data-driven decision-making.

The leadership transition is a significant aspect of this merger. Brian Balfour, the founder and CEO of Reforge, will assume the role of Chief Growth Officer at Miro. Concurrently, Tom Willerer, Reforge's COO, is appointed Chief Strategy Officer. This infusion of Reforge's leadership into Miro's executive team signals a strong commitment to leveraging their specialized knowledge to drive the combined entity's strategic direction. Andrey Khusid, Miro's CEO and Founder, will oversee the integrated operations.

Miro currently serves a vast user base, boasting over 100 million individuals across more than 250,000 client organizations, supported by a global workforce exceeding 1,600 employees. Reforge, on the other hand, has cultivated a substantial network of over 100,000 alumni and counts industry leaders like Workday, Xero, SAP, Mastercard, and Netflix among its clientele. This extensive reach across both platforms underscores the potential for widespread impact on product development practices.

Looking ahead, Reforge Learning will continue its operations independently from Reforge.com, with a commitment to maintaining its vendor-neutral course offerings and investing in new educational content. The synergy between Miro's collaborative AI execution workflows and Reforge's strategic decision-making frameworks is anticipated to create a powerful, end-to-end solution. This combined offering is designed to equip product teams with the necessary tools and expertise to excel in an AI-driven product development environment, addressing a critical need in a market where efficient and effective product strategy is paramount for competitive advantage.