Voodoo Acquires Konbini and Le Gorafi Parent Company

Voodoo, the French mobile gaming and app giant, has officially completed its acquisition of DC Company, a digital media conglomerate. This strategic move brings popular online publications Konbini and the satirical news site Le Gorafi under the Voodoo umbrella, alongside other brands like C'est Qui La Boss and Herstory. The deal, which saw Voodoo take a majority stake, signifies a significant diversification for the tech unicorn beyond its core app development and gaming operations.

The acquisition marks a pivotal moment for both entities. Alexandre Yazdi, CEO and co-founder of Voodoo, expressed his ambition to forge an independent leader in the digital media space, aiming for expansion both within France and internationally. He envisions leveraging iconic formats and franchises across the acquired brands. Geoffrey La Rocca, the founder of DC Company, will continue to play a key role in the development of these media properties alongside Yazdi, ensuring continuity and strategic growth.

DC Company, founded by La Rocca, has established a strong presence in the digital content arena. Its acquisition of Konbini in early 2024 positioned it to capture the coveted 15-35 demographic, a segment known for its high engagement with digital platforms. The group reported an impressive 8 billion views in 2025 across its various outlets, highlighting its substantial reach in the French and international markets. This audience engagement is a key asset for Voodoo as it expands its digital footprint.

This acquisition aligns with Voodoo's aggressive growth strategy and its proven ability to scale digital platforms. The company, which generated approximately $778 million in revenue in 2025, has demonstrated success in building and acquiring user-centric applications. Its portfolio includes the popular teen social network Wizz, which boasts millions of daily active users globally, and the significant 2024 acquisition of the photo-sharing app BeReal for €500 million. The BeReal acquisition alone brought in 40 million monthly active users, underscoring Voodoo's capacity to integrate and grow established social platforms.

The broader digital media market is undergoing significant transformation, with a continued shift towards digital-native content and direct-to-consumer engagement. Companies like Voodoo are strategically positioning themselves to capitalize on this trend by acquiring established content creators and platforms. The integration of Konbini and Le Gorafi provides Voodoo with a new avenue for audience engagement and potential monetization strategies, complementing its existing digital offerings. This move could set a precedent for other tech companies looking to diversify into content and media.

The mobile gaming sector, Voodoo's primary domain, is a multi-billion dollar industry, projected to exceed $100 billion globally by 2025 according to industry analysts. By diversifying into digital media, Voodoo is not only expanding its revenue streams but also building a more robust ecosystem of digital services. The synergy between its gaming and social app user bases and the content consumption habits of Konbini's audience presents a compelling opportunity for cross-promotion and enhanced user value.