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L Catterton Taps Stephanie Phair as Senior Adviser - InforCapital

L Catterton appoints Stephanie Phair as senior adviser to bolster its global consumer strategy across fashion, e-commerce, and brands.

AM
Alvaro de la Maza

Partner at Aninver

Key Takeaways

  • Sector: Consumer.
  • Geography: United Kingdom.

Analysis

L Catterton, the private equity firm backed by LVMH, has named Stephanie Phair as senior adviser, amplifying its bench of global consumer and fashion expertise.

Phair will partner with L Catterton’s portfolio companies across regions, applying her deep experience in fashion, e-commerce, luxury, and consumer industries to accelerate growth initiatives and brand elevation.

Her executive background includes serving as group president of Farfetch and executive chair of New Guards Group through May 2024. Earlier, she launched The Outnet in 2009 and was on the executive board of Net-a-Porter until 2015. She began her career in communications and marketing, working with American Vogue on flagship initiatives such as the CFDA/Vogue Fashion Fund and the Met Costume Institute Gala.

In recognition of her contributions to fashion and technology, she was awarded an OBE in 2022. Phair has advised venture capital firm Felix Capital since 2016 and sat on the board of Moncler for six years. More recently, she became executive chairman of brand consultancy Dynamics Invisible.

Phair’s appointment fits a growing trend among private equity firms and growth investors to recruit high-profile industry executives as strategic advisers. Such moves help bridge between capital and operating expertise, particularly in sectors where brand, consumer insight, and digital capability drive value.

By bringing in someone with Phair’s mix of fashion, luxury, tech, and strategic experience, L Catterton is reinforcing its positioning in competitive consumer verticals. Her insights may be particularly valuable in guiding portfolio companies through digital pivoting, brand repositioning, premiumization, and cross-market expansion.