Supply6 Raises $5.75M Led by Unilever Ventures

In a significant development for India's rapidly expanding wellness sector, Supply6, a direct-to-consumer supplement brand, has secured INR 48 crore (approximately $5.75 million USD) in a funding round spearheaded by Unilever Ventures. This strategic investment underscores the growing appetite for innovative health and nutrition solutions within the Indian market, a segment projected for substantial growth in the coming years.

The capital infusion, which also saw participation from Zeropearl VC and existing investor Kriti Sanon, will fuel Supply6's ambitious growth plans. Funds are earmarked for enhancing product development and engineering capabilities to expand the brand's diverse supplement offerings, which currently span vitamins, hydration, and fiber. Furthermore, the investment will support market expansion into new territories and distribution channels, bolster go-to-market strategies through marketing and strategic partnerships, and facilitate team growth across all operational functions.

Supply6, co-founded by Vaibhav Bhandari and Rahul Saji Jacob, has carved a niche with its flagship product, the Supply6 360. This comprehensive daily supplement integrates over 63 ingredients, including shelf-stable probiotics, essential micronutrients, and adaptogens, positioning it as a convenient, all-in-one solution for health-conscious consumers. The company reports an annualized revenue run-rate of INR 75 crore, with projections to reach INR 100 crore within the next three to four months, indicating strong market traction and a robust customer base.

Unilever Ventures, the venture and growth capital arm of consumer goods giant Unilever, brings substantial expertise in scaling consumer brands globally. Their involvement signals confidence in Supply6's potential to become a dominant player in the Indian wellness space. The firm's India portfolio includes notable brands such as Plum and WishCare, and their strategic backing is expected to provide Supply6 with invaluable market insights and operational support. Zeropearl VC, a fund established by former Titan Capital Partner Bipin Shah, also joined the round, bringing its own experience in backing early-stage Indian startups.

Actor and entrepreneur Kriti Sanon, who initially invested in Supply6 during its December 2025 seed funding, further demonstrated her belief in the brand's mission by participating in this latest round. Her continued support highlights the appeal of Supply6's approach to making daily wellness routines simpler and more accessible. The company, operated by Kanari Nutrition Private Limited, has shown consistent revenue growth over the past five fiscal years, with revenue climbing 124% year-on-year in FY 2024-25 to reach INR 11 crore. While currently operating at a loss as it reinvests in growth, the strong revenue trajectory and high repeat purchase rates, with 80% of revenue derived from just two core products, point to a sustainable business model.

This funding round represents a significant leap from Supply6's earlier, smaller seed capital raises since 2021. The strategic capital injection from prominent investors like Unilever Ventures and Zeropearl VC, coupled with the continued endorsement from Kriti Sanon, positions Supply6 for accelerated expansion and product innovation. The company's focus on simplifying foundational nutrition and building everyday healthy habits aligns with broader wellness trends, suggesting a promising future in a market ripe for disruption.