KisaanSay Raises ₹34 Cr Series A for Food Supply Chain Growth

KisaanSay, a prominent Indian food brand emphasizing direct sourcing, has successfully concluded a Series A funding round, raising INR 34 crore. The investment was spearheaded by NABVENTURES, managing the AgriSURE Fund, a dedicated vehicle for agricultural and rural enterprises. This capital infusion is earmarked for significant expansion across distribution channels, bolstering marketing and brand development initiatives, and reinforcing the company's operational infrastructure with a robust technology backbone.

The strategic deployment of these funds aims to deepen KisaanSay's market penetration within key food categories, enhance the efficiency of its supply chain, and ultimately deliver greater value to both its consumer base and the farming communities it partners with. The company's core mission revolves around establishing a transparent and traceable food system, directly connecting consumers with the origin of their food.

Founded by Nitin Puri, Vaishali Mehta, and Manoj Karki, KisaanSay differentiates itself by offering a curated selection of 100% single-origin food products. This approach not only guarantees high quality and nutritional value for consumers but also fosters more equitable and sustainable livelihoods for farmers. The brand's commitment to provenance is central to its operational philosophy.

Nitin Puri, Founder of KisaanSay, expressed enthusiasm for the partnership, highlighting the crucial role of NABARD in cultivating the Farmer Producer Company (FPC) ecosystem in India. He noted that the collaboration with NABVENTURES provides a significant advantage in expanding the company's supply-side network nationwide. Puri emphasized the alignment of NABARD's ESG principles and focus on farmer prosperity with KisaanSay's objectives, anticipating accelerated growth and enhanced farmer engagement.

Vikas Bhatt, Managing Director at NABVENTURES, commented on KisaanSay's distinctive, impact-driven business model, which is actively reshaping India's farm-to-consumer supply chain. He pointed to the company's successful integration of a strong brand presence and distribution capabilities with direct farmer relationships, leading to substantial value creation and improved farmer incomes. Bhatt underscored the founding team's deep operational expertise and clear strategic vision as key factors contributing to their investment conviction. He also highlighted the strategic value of providing KisaanSay access to NABARD's extensive network, particularly its FPC connections, to facilitate sustainable expansion.

This funding round arrives at a pivotal moment for India's food sector, characterized by a growing consumer demand for natural, authentic, and healthy products. Simultaneously, the proliferation of Farmer Producer Companies, significantly supported by government initiatives and institutions like NABARD, is creating unprecedented opportunities to revolutionize food supply chains. KisaanSay is strategically positioned to capitalize on this evolving ecosystem, building a scalable farm-to-fork model that benefits all stakeholders.

KisaanSay's unique 'Single Origin' promise ensures that each product is cultivated, minimally processed, and packaged at its source by farmer enterprises operating their own facilities. The brand boasts a diverse portfolio of over 100 stock-keeping units across 12 categories, operating under a co-profit partnership model with 25 farmer enterprises representing 50,000 farmers in nine Indian states. Its distribution network spans its direct-to-consumer webstore, major e-commerce platforms, quick-commerce services, and select retail outlets in the Delhi-NCR region.