Jesse & Ben's $10M Series A Fuels Fry Brand Expansion

Jesse & Ben's, a challenger brand in the frozen potato aisle, has successfully closed a $10 million Series A funding round. The investment was spearheaded by Greycroft, with significant backing from Rich Product Ventures, Willow Growth Partners, Sling Ventures, Midnight Venture Partners, and grt sht ventures. This capital infusion is set to fuel the company's ambitious expansion plans, focusing on bolstering its supply chain infrastructure and broadening its retail footprint across the United States.

Launched in mid-2024 by seasoned restaurateurs Jesse Konig and Ben Johnson, Jesse & Ben's has rapidly disrupted the frozen french fry market. The brand has achieved an impressive over 1,100% growth in 2025 and is projecting continued expansion of 300-400% in 2026. This trajectory has propelled the company to become the leading brand in the frozen potato category at several major retail chains, outperforming established legacy brands and private label alternatives.

The company's commitment to a seed-oil-free formulation has resonated strongly with health-conscious consumers. Jesse & Ben's products are now available in over 3,500 retail locations nationwide. Key distribution partners include prominent grocers such as Whole Foods Market, Sprouts Farmers Market, Target, and the online marketplace Thrive Market, underscoring the brand's broad appeal and accessibility.

This Series A funding arrives at a pivotal moment for the frozen food sector, which has seen a resurgence as consumers seek convenient yet high-quality meal solutions. The demand for products free from common allergens and undesirable ingredients like seed oils presents a significant market opportunity. The frozen potato segment alone represents a substantial portion of the overall frozen food market, estimated to be worth billions globally, with niche segments like premium and health-focused options experiencing accelerated growth.

With the new capital, Jesse & Ben's plans to enhance its production capabilities to meet escalating demand. Furthermore, the company is set to introduce new product variations, including sweet potato tallow fries and crinkle cut beef tallow fries. These innovative offerings will initially roll out to select retail partners, further diversifying the brand's portfolio and catering to a wider range of consumer preferences within the premium frozen fry space.

The success of Jesse & Ben's highlights a broader trend in the consumer packaged goods industry, where founder-led brands with clear product differentiation and a strong connection to consumer values can achieve rapid market penetration. The involvement of a diverse group of investors, including those with deep experience in consumer brands and food innovation, signals strong confidence in the company's business model and future prospects. This funding round positions Jesse & Ben's to further solidify its market position and challenge incumbents in the competitive frozen foods arena.