InforCapital
News

Greece's Marathon Secures €75 Million to Boost Tech Startups - InforCapital

Marathon Venture Capital raises €75 million to back globally-minded Greek startups, signaling the country's growing tech investment appeal.

AM
Alvaro de la Maza

Partner at Aninver

Key Takeaways

  • Sector: Artificial Intelligence (AI), Technology Software & Gaming.
  • Geography: Greece.

Analysis

Greece’s tech ecosystem is gaining momentum as Marathon Venture Capital, a leading Athens-based seed-stage investment firm, has raised a substantial €75 million for its third fund. This announcement marks a significant milestone in the evolution of Greek innovation and entrepreneurship, placing the country on the map as a serious contender in Europe’s startup arena.

The latest funding round brings Marathon's total assets under management to €175 million, a testament to its growing influence and success in nurturing early-stage startups with global ambitions. This development not only represents a financial achievement but also reflects a broader transformation in the perception of Greece’s startup potential.

Backing High-Impact Innovation

Since its inception in 2017, Marathon Venture Capital has demonstrated a keen ability to identify and support high-potential ventures that blend technological innovation with strategic market positioning. The firm has carved out a distinct investment thesis: to partner with founders solving complex, large-scale problems across global markets.

Marathon’s portfolio includes startups that have grown from nascent ideas to scalable global businesses. These companies often operate in deeply technical or highly regulated industries, such as cybersecurity, agri-tech, and energy infrastructure. By focusing on sectors requiring unique expertise, Marathon has positioned itself as a value-added investor that offers more than just capital—it provides insight, mentorship, and long-term strategic guidance.

A Global Approach from Day One

Unlike many venture capital firms in emerging markets that prioritize domestic market growth first, Marathon’s portfolio companies are globally oriented from the outset. Rather than limiting their ambitions to Greece’s relatively small internal market, these startups build their products and services with international scalability in mind.

This philosophy has enabled Marathon-backed startups to secure contracts with multinational enterprises, including Fortune 500 companies, right out of the gate. It’s a mindset that has fundamentally shifted how Greek founders think about growth and opportunity. Instead of waiting for validation from local markets, they are going global from the beginning.

This global-first approach also helps insulate these companies from local economic fluctuations and allows them to tap into much larger revenue opportunities. It reflects a broader trend in the Greek tech scene: talent and innovation are no longer confined by geographic borders.

Investing Amid a Global Downturn

What makes Marathon’s successful fundraising even more remarkable is the timing. The global venture capital landscape has been facing significant headwinds over the past year. High interest rates, economic uncertainty, and a correction in tech valuations have slowed capital flows across many markets.

Despite these challenges, Marathon was able to raise €75 million—a signal of strong investor confidence in both the firm’s leadership and Greece’s tech potential. This outcome suggests that limited partners, including institutional investors, family offices, and perhaps even sovereign funds, see long-term value in the Greek startup ecosystem.

This confidence may stem from Marathon’s track record. Over the years, the firm has shown it can deliver tangible results, both in terms of successful exits and sustained startup growth. More importantly, it has become a trusted player in a region that was, until recently, overlooked by international investors.

An Ecosystem Poised for Expansion

Marathon’s new fund will likely be used to continue backing early-stage startups, providing them not only with seed capital but also with strategic support as they scale. The fund may also serve to deepen existing partnerships with portfolio companies showing strong traction.

The increased capital will allow Marathon to write larger initial checks, participate in follow-on rounds, and potentially co-invest with international funds. This could help Greek startups stay competitive in the global race for talent and technology.

Additionally, Marathon’s growing influence may help catalyze more partnerships between Greek startups and major players in Europe and the U.S. As a connector between local talent and global markets, the firm plays a crucial role in expanding the reach and reputation of Greece’s tech sector.

Looking Ahead: The Next Wave of Greek Unicorns?

With €75 million in fresh capital, Marathon Venture Capital is now well-positioned to back the next wave of disruptive startups. Whether in artificial intelligence, fintech, deep tech, or healthtech, the potential for Greece to produce its own unicorns—startups valued at over $1 billion—is more realistic than ever.

Founded in 2000, Viva Wallet has evolved into a leading European neobank, offering cloud-based payment solutions across 24 countries. The company's innovative approach to digital banking, including features like tap-to-device technology and virtual debit cards, has revolutionized how businesses manage transactions. In 2022, Viva Wallet's valuation soared to $2.055 billion, solidifying its status as Greece's first unicorn startup.

Blueground, established in Athens, has redefined the concept of medium to long-term rentals by offering fully furnished apartments in major cities worldwide. Catering to business travelers and remote workers, the platform provides flexible living solutions that combine comfort with convenience. As of March 2024, Blueground achieved unicorn status, reflecting its significant impact on the proptech industry.

Athens-based PeopleCert specializes in certifying professional and language skills, serving over 800 government bodies and 50,000 companies globally. The company's acquisition of British firm AXELOS for €450 million in 2021 propelled its valuation to approximately $1.9 billion. PeopleCert's commitment to quality assurance and global standards has positioned it as a leader in the certification sector.

Launched in 2005, Skroutz began as a price comparison website and has grown into Greece's premier online marketplace. With a vast array of products and a user-friendly interface, Skroutz has transformed the shopping experience for Greek consumers. The company's significant growth and market dominance have led to a valuation exceeding $1 billion, marking its entry into the unicorn club.