Granite Acquires Right Hat, Boosting US Digital Services

Global digital agency Granite has significantly expanded its North American footprint by acquiring Right Hat, a prominent U.S.-based branding and design firm. This strategic move, Granite's tenth acquisition since 2020 and second in North America this year, injects substantial expertise in professional services and B2B marketing into Granite's existing digital transformation and AI capabilities. The integration aims to create a more comprehensive service offering for clients navigating complex digital landscapes.

The addition of Right Hat, a firm with over two decades of experience serving clients like Troutman Pepper, BakerHostetler, and Microsoft, bolsters Granite's presence in key U.S. markets, including Chicago and Washington, D.C., complementing its New York operations. This expansion aligns with Granite's ambitious target for North America to contribute approximately half of its global revenue by 2028, underscoring the region's strategic importance.

Right Hat's specialization in brand strategy, creative services, and deep understanding of the professional services sector, particularly legal firms, is a key differentiator. The agency's proprietary research, such as its "Top of Mind" report on the legal services market, offers valuable insights into client expectations and competitive positioning. This expertise will now be integrated with Granite's robust engineering, data analytics, and AI-driven solutions, promising clients a seamless blend of strategic branding and advanced technological execution.

This acquisition follows Granite's earlier purchase of performance marketing agency Creative Media in March 2026, signaling a clear pattern of acquiring specialist firms to build a unified, international service platform. The combined entity will offer an end-to-end suite of services, from initial brand conceptualization and website development to sophisticated digital product creation, performance marketing, and AI-powered insights. This synergy is expected to unlock new growth avenues for both organizations.

The integration will see key leadership from Right Hat transition into Granite's North American leadership team. Jeorjina Tegel, formerly a partner at Right Hat, will assume the role of Vice President of Client Strategy and Growth for North America, focusing on business development and client relationships. Charlyne Fabi, Right Hat's founder, will lead creative operations as Executive Creative Director for North America. Both will work alongside Rob Carpenter, Granite's Chief Commercial Officer.

This strategic consolidation positions Granite to better serve its growing roster of enterprise clients, which includes names like Stryker, Sysco, and Iron Mountain. By enhancing its capabilities in branding and professional services marketing, Granite aims to deepen client relationships and capture a larger share of the North American digital services market, a sector experiencing robust growth driven by digital transformation initiatives across industries.