Foresight Backs Play Revolution's Global Growth

Foresight Group is injecting capital into Play Revolution, a UK-based designer and manufacturer of bespoke indoor play systems, signaling a significant push for international expansion. This strategic investment, facilitated by the Investment Fund for Wales, aims to bolster Play Revolution's growth trajectory by enhancing its commercial capabilities, expanding its product development, and accelerating its reach into new global markets. The deal marks Foresight's tenth equity investment from the Investment Fund for Wales, underscoring its commitment to nurturing high-potential Welsh enterprises.

Founded in 2008 and headquartered in Wrexham, Play Revolution has carved out a niche in the leisure sector by creating sophisticated indoor play environments for a diverse clientele, including major operators like Alliance Leisure, David Lloyd Clubs, and Center Parcs. The company's proprietary technology, TAGactive, a gamified arena experience powered by RFID technology, has already gained traction worldwide, offering an innovative, interactive entertainment solution for families. This investment is expected to significantly amplify the deployment of TAGactive, capitalizing on the growing consumer demand for experiential leisure activities.

The capital infusion will support a comprehensive growth plan for Play Revolution, which currently employs 29 individuals. Key initiatives include expanding the team, strengthening sales operations, and driving further innovation in product design. This strategic enhancement of its operational and commercial capacity is designed to lay a robust foundation for sustained growth, both domestically and across international territories. The company's established reputation for quality design and project execution provides a strong base for this expansion.

This partnership is also poised to create high-quality employment opportunities and foster skills development within Wrexham, contributing positively to the local economy. Gwyn Jones, Managing Director of Play Revolution, expressed enthusiasm for the next growth phase, highlighting the investment as an endorsement of the company's vision and a catalyst for market penetration. He emphasized the long-term stability the investment brings to the team, partners, and customers.

Mark Hardy, who joins as the Incoming Chairman of Play Revolution, brings valuable sector experience to the company. He commented on the exciting juncture of the company's development, noting the impressive achievements of Gwyn and his team. With Foresight's backing and the team's expertise, Hardy believes the company is exceptionally positioned to elevate its offerings and broaden its customer base.

Jemima Jones, Investment Manager at the British Business Bank's Nations and Regions Investment Funds, lauded Play Revolution as a prime example of the forward-thinking businesses the Investment Fund for Wales aims to support. She highlighted the company's ambitious product development and design prowess as key drivers of its success, both in the UK and internationally. Ashley Rogers, Investment Manager at Foresight Group, echoed this sentiment, pointing to Play Revolution's strong track record, customer relationships, and differentiated TAGactive technology as significant assets. Rogers sees substantial potential for scaling the business globally, with continued investment in the team and infrastructure to support this expansion.