InforCapital
M&A Transaction

emagine Acquires Waada The Movement for Global Expansion

emagine strengthens its international advisory and engineering capabilities by acquiring Waada The Movement, enhancing its delivery of complex transformation programs.

AM
Alvaro de la Maza

Partner at Aninver

Key Takeaways

  • emagine acquired Waada The Movement.
  • Sector: Business Services.
  • Geography: Denmark, India.

Analysis

emagine has significantly expanded its international technology and business transformation capabilities through the acquisition of Waada The Movement. This strategic move integrates Waada's distinct service offerings – Prowareness, a senior-level transformation advisory firm, and DevOn, a specialized engineering and technology delivery unit – directly into emagine's established global operational framework.

The integration is designed to enhance emagine's capacity to manage complex, large-scale transformation initiatives, a critical need for enterprises today. Companies are increasingly prioritizing rapid execution, clear accountability, and demonstrable results from their strategic investments. This acquisition directly addresses that demand by unifying strategic guidance with robust technical implementation under a single, cohesive structure.

Anders Gratte, CEO of emagine, highlighted the client-centric rationale behind the deal. "Our clients are making substantial commitments to transformation and require tangible outcomes," Gratte stated. "They are looking for streamlined processes, unambiguous responsibility, and accelerated progress from strategic conception to operational deployment and measurable improvements. This transaction sharpens our ability to execute intricate programs with precision and significant impact, reinforcing our model built on experienced professionals, deep client collaboration, and disciplined, scalable delivery."

A key outcome of this integration is a threefold increase in emagine's engineering capacity in India. This expansion supports the company's long-standing practitioner-led approach, ensuring clients engage directly with seasoned experts across both advisory and delivery functions. This globally coordinated framework aims to provide seamless service delivery and consistent quality.

Vikram Kapoor, CEO of Waada, expressed enthusiasm for the combined entity's potential. "Becoming part of emagine's extensive international network represents a pivotal moment for our teams and our clientele," Kapoor commented. "We can now extend our advisory and engineering proficiency to a wider array of complex, global projects. Our customers stand to gain from enhanced scale, more integrated coordination, and the assurance of execution adhering to the same rigorous standards and discipline they have come to expect."

This acquisition positions emagine to capitalize on the growing global market for digital transformation services, which is projected to reach hundreds of billions of dollars in the coming years. By combining advisory acumen with deep engineering talent, emagine is well-equipped to support clients navigating increasingly complex business environments and demanding digital shifts.