Habi Acquires Pulppo, Expanding LatAm Real Estate Footprint

Colombian proptech powerhouse Habi has significantly expanded its operational footprint across Latin America by acquiring Mexican technology firm Pulppo. This strategic move integrates Pulppo's robust broker-centric platform into Habi's digital real estate ecosystem, reinforcing the unicorn's leadership in key markets including Mexico, Colombia, and Argentina. While financial details of the transaction remain undisclosed, the combination is expected to accelerate the digitization of real estate transactions throughout the region.

Pulppo, a graduate of the prestigious Y Combinator accelerator program, offers a cloud-based, AI-enhanced solution designed to empower real estate professionals. Its technology supports over 100 brokerage firms, a network of more than 1,500 agents, and serves upwards of 150,000 clients. The platform's core functionality addresses critical pain points in Latin America's often fragmented property markets, focusing on enhancing lead management, client engagement, and deal progression for brokers.

The integration of Pulppo's capabilities is anticipated to bolster Habi's mission to inject transparency and efficiency into housing markets that have historically been characterized by lengthy transaction cycles, often spanning 12 to 18 months. These delays are frequently attributed to informal processes, limited data accessibility, and dispersed brokerage networks. Habi, which achieved unicorn status in the early 2020s with backing from investors like SoftBank, has been a driving force in streamlining these complex procedures since its inception in Colombia in 2019.

This acquisition aligns with a broader trend of consolidation observed within Latin America's startup sector. As global economic conditions shift and investor focus intensifies on profitability and scalable growth, companies are increasingly exploring mergers and acquisitions to achieve critical mass and enhance market positioning. The combined entity of Habi and Pulppo facilitated an estimated $1 billion in residential property transactions during 2025, underscoring the significant market impact of their integrated operations.

Brynne McNulty Rojas, CEO of Habi, emphasized that the acquisition of Pulppo is a deliberate step towards enhancing the services available to agents and brokers across the continent. She indicated that Habi is actively evaluating further strategic acquisitions to fortify its platform and advance its objective of creating more transparent and efficient real estate markets in Latin America. The company's prior funding success, including a $100 million Series B round led by SoftBank, provides a strong foundation for continued expansion and integration efforts.

The proptech sector in Latin America is experiencing dynamic evolution, with digital platforms playing an increasingly vital role in overcoming traditional market inefficiencies. The combined reach of Habi and Pulppo now extends across three of the region's largest economies, positioning them to capture a greater share of a market ripe for technological disruption. This consolidation is likely to set a precedent for future M&A activity as companies seek to build comprehensive solutions for property transactions.